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Posts Tagged ‘Nielsen’

2012 Brought 800% Increase In Top TV Show Tweets

It looks like Nielsen had good reason to create a new metric based entirely on tweet data: 2012 brought an 800% increase in top TV show tweets!

Many shows now include hashtags to encourage conversations online. Earlier this year, we shared a study reporting that 18% of viewers remembered seeing a hashtag on tv, and that number has undoubtedly increased.

Is your favorite show among those most socially shared online?

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Mediabistro Course

Twitter Tools for Marketing

Twitter Tools for MarketingWork with the formerly founding editor of AllTwitter to learn the tools and applications to maximize your impact! Starting December 3, Lauren Dugan will teach you how to manage your Tweet schedule using programs like TweetDeck and Hootsuite, search for people, trends, and content, and analyze your social growth and other important metrics. Register now!

Nielsen Creates New Metric Based Entirely On Tweet Data

Do you watch TV while cruising online? If so, you’re not alone. 42 percent of Americans watch TV while they’re on their laptops, smartphones or tablets.

And Nielsen, in its quest to “provide clients the most complete understanding of what consumers watch and buy” is teaming with Twitter to create a new metric based entirely on tweet data.

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Oprah’s Tweet Lands Her In Hot Water With Nielsen

She might be known for her ridiculous generosity on her former talk show, but Oprah Winfrey has landed herself in hot water with Nielsen by asking her fans on Twitter to give her something: their ratings.
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