Twitter has a pretty steep learning curve and can take a lot of work, certainly if you’re a company looking to use the platform for marketing or brand awareness. There are very few overnight success stories.

But not everybody uses Twitter in this way. For many people, Twitter is something of a luxury. They don’t have endless amounts of time to devote to the platform, instead preferring to dip in and out as and when they have a moment or two to spare. Which is absolutely fine – it’s your Twitter. Do with it as you see fit.

However, less time to invest means less time to waste, so it’s important that you ensure that you’re not only following the right people on Twitter – and right, as always, means right for you – but that the total number of people that you are following is always a manageable amount.

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