We mentioned before that piggybacking on trending tragedies to promote a business was ill-advised, but what about other human interest-style breaking news? If the story has a happy ending (but still a fantastically horrible beginning and middle) does that change things? Is it ever a good idea to promote your business on the back of others’ pain?

The answer is clearly no, right? Well, we have some extentuating circumstances to present for your consideration that may change your mind. Let’s see if you agree.

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