What’s the value of a tweet or a Like? Does a check-in have any legitimate worth to a business? Can you put a price on a userbase – even in the early stages of a network’s development?
Social media is still in its infancy, and valuing not much more than 10 years of data isn’t perhaps as straightforward as it sounds. Using publicly-available information, Backupify looked at Twitter, Facebook, Pinterest, LinkedIn, Path and others to determine which of these companies, and their social media actions therein, have the greatest value.