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Posts Tagged ‘pinterest vs facebook’

Pinterest Users More Likely To Buy, Spend Twice As Much As Twitter, Facebook Referrals [STUDY]

Based on the latest referral traffic and active user statistics, Pinterest has moved above LinkedIn as the third most-popular social network in the world – the daily number of Pinterest users has risen by 145 percent since January 1, 2012.

But where Pinterest is really making waves is as a source of referral traffic, notably in the e-commerce sector – a new study has revealed that buyers referred from Pinterest are not only 10 percent more likely to buy than those sent from other social channels, but they spend twice as much.

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Pinterest Outperforms Twitter, Facebook For Purchase Power [INFOGRAPHIC]

Is Pinterest here to stay?

Perhaps. Certainly, the evidence is mounting that the pinboarding network of choice is making a big dent in the social space. Studies have shown that users spend more time on Pinterest than on Twitter, LinkedIn and Google+ combined, and new data reveals that the (ahem) interest in Pinterest is now so strong that the platform is outperforming both Twitter and Facebook for click-through revenue.

Is it time to start buying into all that hype?

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