Three out of four world leaders agree: Social media, particularly Twitter, is THE way to reach the people these days.
A recent study reports that most heads of state worldwide are now on Twitter.
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The President holds town hall meetings on Twitter and countless political debates have been held via #hashtag chats as well – but do politicians really ‘get’ how to use Twitter?
The rewards for mastering Twitter are obvious. It allows politicians to share their thoughts and campaign promises with millions of potential voters. But the downside is a little less obvious – and should probably be considered a bit more before taking the plunge and tweeting with abandon.
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Being active on Twitter or Facebook made a “significant difference” to a candidate’s chances of being elected, says a new study.
The paper, presented by Dr Ciarán McMahon, a lecturer in psychology at Dublin Business School, examined the impact of social media on the Irish general election back in February. McMahon’s report suggested that candidates with Twitter accounts received 46% more votes than those who did not.
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