Posts Tagged ‘Promoted Trends’
One of the most effective – and lucrative – advertising products on Twitter is the Promoted Trend, which allows brands to dominate the Trending Topics on Twitter with a hashtag or phrase that sits right at the top of the list, thus guaranteeing high visibility and, one would assume, clicks.
This prominence comes at a price – back in February, the cost of a Promoted Trend on Twitter in the U.S. was hiked to an eye-opening $200,000. For one day. This is all relative, of course. There are more users of Twitter in the U.S. than in any other country, so they can charge more. A 24-hour Promoted Trend in the UK costs around £20,000, simply because, proportionately, less people will see it. But those figures add up, and they add up fast. In March alone, Twitter raked in more than $5 million from Promoted Trend advertising, and that was simply from sales made in the States.
So your business isn’t big enough to buy a commercial on Super Bowl Sunday, hmm? Don’t despair, most businesses aren’t.
But do you know what the smart businesses do instead? They take advantage of Super Bowl buzz on Twitter – and you can too. And you can even do it for free.
As we mentioned in the saga of @MexicanMitt (the Romney parody account shut down just before Mitt’s speech), the RNC has no problem paying the $120,000 price tag to purchase a promoted trend on Twitter.
And they just shelled out another cool $120k to give the #DNC2012 a solid kick in the face, by asking the Twitterverse #AreYouBetterOff?
Here’s one for the Twitter ad naysayers: several auto brands are reporting great results from their Promoted Products.
An account using Twitter’s promoted tweets and promoted trends services was able to build buzz and save lives, it seems. The Twitter blog tells us that the British Heart Foundation, the UK’s largest heart charity, recently used Twitter “to educate people about the effectiveness of hands-only CPR.”
We’ve been shielded from those exasperating negative political ads thus far, but rumor has it Twitter will be displaying political ads as early as this week.
It looks like advertisers are finally hitting their stride on Twitter. In March, about 20 advertisers purchased a Promoted Trend, and many of them used it not only to hawk their wares, but also to cross-promote other brands in a manifestation of a new type of equitable social advertising.
Charlie Sheen may be “America’s biggest billboard,” right now, but there are ways to buy space on that billboard without getting any #tigerblood on your hands, as Ford and AMC have found out. Or more specifically, there are ways brands can end up #winning the ad game without risking the taint of having Sheen pimping for them.
For just $100,000 – $120,000, you can own a Promoted Trend for 24 hours. That’s the business proposition that Twitter is offering advertisers, and, despite the rumored price-hike, it seem to be working.
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