Twitter’s self service advertising platform, which gives small and medium-sized businesses (SMBs) access to Twitter’s Promoted Accounts, Promoted Tweets and analytics tools, continues to roll out to companies across the U.S.

This week Twitter has announced new targeting options for marketers, who have also been granted access to Twitter’s updated Ads Center.

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EE, Starbucks, Coke and Puma have been named amongst the top ten most well-promoted advertising campaigns on Twitter in the United Kingdom in 2012, based on a range of data including engagements, reach and impressions.

4G mobile phone operator EE finished top of the poll, receiving praise for its strong October launch campaign, and Starbucks UK’s #FreeStarbucks promotion in March finished second.

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In the most hotly contested election in recent U.S. history, American voters today are deciding who will be president of the United States.

Both have used Twitter in recent months to bolster support – and today is no different, with #VoteObama listed as the top worldwide promoted trend.

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Twitter has been pushing their ad platform on brands for some time, but the option to tap into this side of the micro-blogging network hasn’t been an option for your common or garden user… until now.

The company has started to roll out “Advertise On Twitter” pop-ups to select profiles when they visit Twitter.com, encouraging users to “grow your followers and help them spread the word about you”.

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A lot has been written about Twitter’s latest developer guidelines, which outlines the types of third-party apps the company supports, and those it wants to eliminate.

Called out as being an example of an app the company approved of in its new guidelines was HootSuite, the enterprise-focused social media management tool. And now we know why: Twitter and HootSuite are teaming up to begin selling ads to 30,000 HootSuite Pro customers.
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Although previous reports suggested otherwise, new data from GroupM says that Twitter is poised to bring in between $300 and $400 million in advertising dollars this year – largely thanks to the introduction of its self-serve advertising platform.
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Are you thinking of diving in to Twitter marketing in a big way and buying a Promoted Tweet? Here’s how to get it in front of more eyeballs, elicit more engagement, and ultimately see more conversions from the most popular of Twitter’s advertising products.
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Twitter is focusing on generating revenue this year, as it rolls out geotargeted Promoted Products like Tweets, Accounts and Trends, and more affordable ads for smaller businesses. However, two similar reports on Monday cast a pall over these efforts, as multiple advertisers and advertising firms spoke up about the low levels of engagement and lack of sales generation produced by Twitter’s flagship ad program.
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For those not part of the Star Wars cult, you might be wondering why so many Star Wars related trending topics have popped up on Twitter today. Apparently, it’s Star Wars day, and the fans are coming out in full force (ha ha).
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Before last month, you never would have seen a Promoted Tweet advertising an alcohol brand on Twitter. But now that its demographics have shifted to an older age bracket, ad space has been opened up to alcohol – and Jack Daniels, the famous Tennessee Whiskey, is the first to buy a Twitter ad.
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