AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Posts Tagged ‘Purchase’

Two-Step Guide To Listening On Social Media [INFOGRAPHIC]

If you’ve been using Twitter as a marketing tool for your business, you’ve probably already come to terms with the fact that simply counting the number of followers you’ve got doesn’t cut it. When it comes to measuring social media, you’ve got to go deeper.
Read more

Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Firsthand Purchases 100,000 Shares Of Twitter For $1.8 Million

Firsthand Technology Value Fund has invested $1.8 million in Twitter on the secondary shares market, purchasing a total of 100,000 shares.
Read more

Displaying A Tweet Button Next To Your Product Affects Purchases

Adding social buttons like the Tweet button pictured to the right to shopping websites affects your customers’ decision to buy (or not to buy).

However, it’s not as simple as just throwing up a tweet or “like” button and forgetting about it: a new study suggests that social sharing buttons are effective for some products, but not for all.
Read more

Only 2% Of Ad Agencies And PR Firms Use Twitter For Their Own Lead Generation

When a client speaks with an ad agency about setting up a campaign, they naturally expect that agency to know their way around Facebook, Twitter, YouTube and other social media. And while the agency might have this know-how, new stats show that they didn’t glean it from practicing on their own brand: a paltry few agencies actually use Twitter or Facebook to advertise their own company.
Read more

Twitter Only Converts A Small Percentage Of Users Into Shoppers, But They Spend. A Lot.

While we love measuring our Twitter success in terms of followers or influence, most marketers are really after one thing, and one thing only: conversions. How many of those Twitter followers eventually become actual customers?

Well, as Marketing Pilgrim tells us, there’s a new study that offers good news and bad news for social media marketing defenders. Apparently, Twitter doesn’t convert very many followers into purchasers – but those that do convert spend a lot.
Read more

Twitter Influences More Consumer Purchases Than Facebook

According to a recent study, it looks like Twitter is more influential than Facebook when it comes to influencing purchases. 35 percent of respondents said their Twitter feed has been influential or extremely influential on their purchase decisions, while only 23.5 percent of Facebook users said the same.
Read more

Two Of Three Twitter Users Say Retailer Tweets Influence Purchase

If you’re a merchant and you’re not on Twitter, now’s the time to set up your account. Two of three Twitter users say they have made a purchase which was influenced by Twitter.
Read more

Why Twitter Should Create New Ads Just For TweetDeck

Since the announcement Wednesday that Twitter had purchased TweetDeck, the official word from both companies has been that they will “continue to invest in the TweetDeck that users know and love.” However, the subtext has been that they will target TweetDeck at the “power” Twitter users, those who need advanced features. And herein exists the possibility that Twitter will transform the now-free TweetDeck into a money-making utility, with new ad products designed just for the platform.
Read more

67% of Twitter Users Say They Would Purchase Something a Follower Recommended

Adam Bain spoke at the Ad Age Digital Conference this week about his experiences in the past 6 months on the job as Twitter’s president of revenue. He touted some impressive stats about Twitter’s advertising potential – it’s high engagement rate, repeat business, and a look at what consumers are doing on Twitter versus Facebook.
Read more