By Lauren Dugan on November 5, 2012 12:00 PM
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Posts Tagged ‘Purchase’
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Firsthand Technology Value Fund has invested $1.8 million in Twitter on the secondary shares market, purchasing a total of 100,000 shares.
When a client speaks with an ad agency about setting up a campaign, they naturally expect that agency to know their way around Facebook, Twitter, YouTube and other social media. And while the agency might have this know-how, new stats show that they didn’t glean it from practicing on their own brand: a paltry few agencies actually use Twitter or Facebook to advertise their own company.
While we love measuring our Twitter success in terms of followers or influence, most marketers are really after one thing, and one thing only: conversions. How many of those Twitter followers eventually become actual customers?
Well, as Marketing Pilgrim tells us, there’s a new study that offers good news and bad news for social media marketing defenders. Apparently, Twitter doesn’t convert very many followers into purchasers – but those that do convert spend a lot.
According to a recent study, it looks like Twitter is more influential than Facebook when it comes to influencing purchases. 35 percent of respondents said their Twitter feed has been influential or extremely influential on their purchase decisions, while only 23.5 percent of Facebook users said the same.
If you’re a merchant and you’re not on Twitter, now’s the time to set up your account. Two of three Twitter users say they have made a purchase which was influenced by Twitter.
Since the announcement Wednesday that Twitter had purchased TweetDeck, the official word from both companies has been that they will “continue to invest in the TweetDeck that users know and love.” However, the subtext has been that they will target TweetDeck at the “power” Twitter users, those who need advanced features. And herein exists the possibility that Twitter will transform the now-free TweetDeck into a money-making utility, with new ad products designed just for the platform.
Adam Bain spoke at the Ad Age Digital Conference this week about his experiences in the past 6 months on the job as Twitter’s president of revenue. He touted some impressive stats about Twitter’s advertising potential – it’s high engagement rate, repeat business, and a look at what consumers are doing on Twitter versus Facebook.