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Posts Tagged ‘selling on twitter’

POLL: Have You Ever Bought Anything Through Twitter?

Pretty simple question – have you ever clicked on a link in Twitter and gone on to make a direct purchase because of that click?

It’s a basic yes/no, but I’d like you to really think about it before answering. Certainly don’t dismiss this out of hand without some consideration.

Remember, this can be anything that resulted in a sale being made to you because of an interaction on Twitter – for example, a link that went to a book on Amazon that you bought. Or a t-shirt. Or a video game. Or a DVD.

Or it might even be participation in an affiliate program, or maybe somebody linked an eBay auction to Twitter, and you ended up clicking on the ‘buy it now’ button.

Anything. The only important part is the process began on Twitter, and ended with a sale.

(Note that I’m not asking if you’ve ever bought anything from Twitter. Those opportunities are yet to come.)

Hit the comments to expand on what it is that you purchased. I’m genuinely curious and would love to know the role that Twitter played in that sale.

[poll id="13"]

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Twitter Plans To Monetize Search, Google Adwords-Style

Twitter plans a Google Adwords-style advertising model, according to All Things Digital.

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Ads will be delivered via searches on Twitter, and come packaged in 140 characters or less, which might present a dilemma for businesses to get their message across. That said, we’ve all had a lot of practice at selling tweets, so advertisers should be at least semi-prepared.

(Imagine how much better this would all be if Twitter searches came with TweetRank? Perhaps the users with the most clout could be linked up to the advertising model and rewarded accordingly.)

This is a bit of a no-brainer for Twitter. I’ve often speculated on the plausibility of an Adwords-style system on the network (using Spotify as a case study) and the most surprising part is that it’s taken this long to implement (and still won’t hit the platform for a few months yet).

It’s really too early to speculate about the consequences of all of this without more information, but I do have one question: will the option to advertise be open to everybody, like it is with Google’s Adsense program, or is Twitter going to continue the form it has shown with the suggested user list and verified users, and only offer this service to their personal favourites?