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Posts Tagged ‘Simply Measured’

Lessons From How Top Brands Used Twitter During Q4 Of 2013 [STUDY]

How Top Brand Marketers Used Twitter During 2013 Q4 [STUDY]

In a new comprehensive study, Simply Measured examined some of the world’s top brands and fastest-growing companies to assess their Twitter tactics and determine what marketers can learn from them to help build their own strategy.

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

What’s The Future Of Twitter? Hear From 5 Of The Top Minds In Social Media To Find Out

Industry experts are saying that Twitter is on track to earn up to $1 billion in ad revenue by the end of 2013. It’s become the go-to network of choice for TV shows looking to engage their audience on the second screen, non-profits seeking donations, and local businesses who want to build relationships with their communities. But what does all this mean for you?

Join us during the June 4th AllTwitter Marketing Conference‘s keynote panel to hear from some of the top minds in the Twitter community about where the network is headed, so you can be well ahead of the curve. And even if you can’t make it in person, be sure to tune into our #AllTwitterConf hashtag between 9-9:45am PT to follow along!
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How Are Top Brands Doing With Twitter Customer Service? [REPORT]

Earlier this year, social media analytics specialists Simply Measured conducted an analysis of how Interbrand’s Top 100 Brands were performing customer service on Twitter.

In a time when offering strong social customer service is directly tied to protecting brand identity, what steps are major brands taking to engage with their followers effectively on Twitter?

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Brands Must Be Ready To Respond In Real-time To Social Media Situations (Like This One)

American Airlines had a little problem yesterday when a computer glitch cancelled its flights, stranding travelers. The airline was slammed with angry tweets and found themselves in the midst of a potentially damaging social media situation, while trying to deal with everything else that went along with the outage.

We know your company probably isn’t a huge airline, but let’s think about this in scale: Do you have employees ready to monitor and respond to a company major event once it hits social media?

If your company has a “what to do when the media calls for comment” section in its handbook, but nothing about social media response, take a page from how American Airlines handles such situations – and then get to work on updating that handbook. Unless you’re a fan of learning things the hard way – then do nothing and await the inevitable communications nightmare.

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Instagram Continues To Grow Since Twitter Split

Twitter’s disconnects from seemingly simpatico platforms is well-known, but the part folks don’t usually focus on is this: Twitter is actually helping these Twitter-addicted tech platforms (in a round-about way).

How?

Much like LinkedIn after it split with Twitter, Instagram is realizing it’s actually better off without the mircoblogging monkey on its back.

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7,484 Tweets Were Sent Within 5 Minutes Of The F8 Timeline Announcement [INFOGRAPHIC]

All of the changes going on over at Facebook this week have caused the Twitter-verse to erupt.

In an infographic from social media data company Simply Measured, you can see what announcements Twitter responded to and the volume of tweets sent about these changes.
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