Posts Tagged ‘Simply Measured’
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Industry experts are saying that Twitter is on track to earn up to $1 billion in ad revenue by the end of 2013. It’s become the go-to network of choice for TV shows looking to engage their audience on the second screen, non-profits seeking donations, and local businesses who want to build relationships with their communities. But what does all this mean for you?
Join us during the June 4th AllTwitter Marketing Conference‘s keynote panel to hear from some of the top minds in the Twitter community about where the network is headed, so you can be well ahead of the curve. And even if you can’t make it in person, be sure to tune into our #AllTwitterConf hashtag between 9-9:45am PT to follow along!
In a time when offering strong social customer service is directly tied to protecting brand identity, what steps are major brands taking to engage with their followers effectively on Twitter?
American Airlines had a little problem yesterday when a computer glitch cancelled its flights, stranding travelers. The airline was slammed with angry tweets and found themselves in the midst of a potentially damaging social media situation, while trying to deal with everything else that went along with the outage.
We know your company probably isn’t a huge airline, but let’s think about this in scale: Do you have employees ready to monitor and respond to a company major event once it hits social media?
If your company has a “what to do when the media calls for comment” section in its handbook, but nothing about social media response, take a page from how American Airlines handles such situations – and then get to work on updating that handbook. Unless you’re a fan of learning things the hard way – then do nothing and await the inevitable communications nightmare.
Twitter’s disconnects from seemingly simpatico platforms is well-known, but the part folks don’t usually focus on is this: Twitter is actually helping these Twitter-addicted tech platforms (in a round-about way).