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Posts Tagged ‘small business study’

Why Do We Follow SMBs On Twitter? [STUDY]

Why do we follow small brands on Twitter?

According to one new study, more than seven in ten small to medium-sized (SMB) business followers on Twitter do so to receive updates on future products, and 70 percent retweet content they liked from SMBs, reports eMarketer.

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How Digital Marketing Has Changed Small Business [INFOGRAPHIC]

Here’s an interesting statistic: five years ago, just 10 percent of small businesses were using social media for marketing purposes. Fast-forward to the heady days of 2013, and that number has leapt to 87 percent.

What else has changed for SMBs in the last half-decade?

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Just 35% Of SMBs Use Social Media For Marketing [INFOGRAPHIC]

Word of mouth and good, old-fashioned advertising rank ahead of social media for the marketing needs of the majority of small businesses, reveals a new study.

Hiscox surveyed 500 owners or partners of SMBs in the U.S. and discovered that just 35 percent of small businesses were actively using social media, which was less than half (79 percent) of those that were relying on word of mouth.

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90% Of Small Businesses Network Online, Says Study [INFOGRAPHIC]

Nine out of ten small businesses now dedicate time to networking online using social media and other channels, and almost three-quarters (74 percent) of these firms find online networking as, if not more valuable than networking in person, reveals a new study.

Manta polled more than 600 small business owners across the U.S. about their use of online and social channels, and discovered that more than half (53 percent) said that networking on and offline was equally valuable, and that 42 percent of small firms said that a quarter of customers gained over the past year had come from online channels.

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Less Than 20% Of SMBs Are Using Twitter, Says Survey [STUDY]

Small and medium-sized brands across the U.S. are struggling to implement social media into their business model, reports eMarketer, citing a study from SMB Group.

Less than a quarter (24 percent) of small businesses – defined as those with between 24 and 99 employees – said that they currently used social media in a “strategic and structured way”, and, overall, just 12 percent have an active company Twitter profile.

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67% Of Small Business Owners Won’t Invest In Social Media In 2012 [INFOGRAPHIC]

In recent weeks we’ve seen a lot of information analyzing how small businesses are using Twitter and Facebook, sometimes with conflicting results. For example, while some studies suggest that just 10 percent of small businesses are using Twitter, others are reporting that 60 percent are finding Twitter effective for marketing and customer engagement.

Well, brace yourselves, as this new study from SocialStrategy1 and OfficeArrow is going to make those waters even murkier, as it suggests that while 88 percent of small business owners believe that platforms such as Twitter and Facebook do or will impact their bottom line, a full two-thirds (67 percent) won’t be making additional investments in their social media marketing in 2012.

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Small Business Owners Prefer Facebook And LinkedIn To Twitter And Google+, Says Survey [STUDY]

The social media revolution is well and truly upon us, but some small business owners are still struggling with integrating these tools into their marketing and sales campaigns.

Social media marketing firm iContact polled more than 1,000 small business owners on how they used and rated Twitter, Facebook, LinkedIn, Google+ and Groupon. Facebook led all platforms by approval, but one in four of the businesses surveyed don’t use social media at all.

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