Posts Tagged ‘small business study’
Here’s an interesting statistic: five years ago, just 10 percent of small businesses were using social media for marketing purposes. Fast-forward to the heady days of 2013, and that number has leapt to 87 percent.
What else has changed for SMBs in the last half-decade?
Nine out of ten small businesses now dedicate time to networking online using social media and other channels, and almost three-quarters (74 percent) of these firms find online networking as, if not more valuable than networking in person, reveals a new study.
Manta polled more than 600 small business owners across the U.S. about their use of online and social channels, and discovered that more than half (53 percent) said that networking on and offline was equally valuable, and that 42 percent of small firms said that a quarter of customers gained over the past year had come from online channels.