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Posts Tagged ‘social ad spend’

U.S. Social Advertising Spend Expected To Increase To $11 Billion By 2017 [STATS]

U.S. Social Advertising Spend Expected To Increase To $11 Billion By 2017 [STATS]

Independent market research company BIA/Kelsey has forecasted U.S. social advertising revenues to grow from $4.7 billion in 2012 to $11 billion in 2017.

That’s a compound annual growth rate of 18.6%, which means every year over the next few years social ads are only going to grow (way) more prevalent.

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U.S. Marketers Spend More Than Twice As Much On Social Ads Per User Than Europeans [STUDY]

U.S. Marketers Spend More Than Twice As Much On Social Ads Per User Than Europeans [STUDY]

Social media advertising spend is rising rapidly around the world, but new research has revealed that advertisers in North America spend more than twice as much on social ads per user than firms in Western Europe, and close to eight times their counterparts in Asia.

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Social Ad Spend To Reach $11 Billion By 2017 [INFOGRAPHIC]

Social media advertising means business. Big business.

Already close to $5 billion last year, social ad spend is expected to increase year-on-year, rising to $6.1 billion in 2013, $8.4 billion in 2015 and a heady $11 billion by 2017.

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64% Of Marketers Will Increase Social Ad Spend In 2013 [STUDY]

Almost two-thirds (64 percent) of U.S. advertisers will increase their spend on paid advertising on social media sites in 2013, details a new study.

The survey also revealed that 34 percent plan to spend the same amount this year, and just one in fifty (two percent) have said that they intend to decrease their overall social marketing budget.

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U.S. Social Ad Spend To Reach Almost $10 Billion By 2016, Says Report

The overall spend on social advertising is on track to reach $9.8 billion by 2016, says a new forecast from media research firm BIA/Kelsey.

$3.8 billion was spent on social advertising in 2011, which indicates overall growth in this space of some 250 percent over the next five years.

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