Does this sound familiar? You’re the marketing lead for an exciting new brand, and you’ve heard all of these wonderful stories about the power of social media. Enthusiastically, you quickly set up profiles on Twitter, Facebook, Pinterest and everywhere else you can find – heck, even Google+ – and then sit back and wait until you’re soaking up all that goodness.
Except… nothing happens. Why? You forgot about the single most important aspect of social marketing: content.