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Posts Tagged ‘social intelligence’

What Exactly Is Social Media Intelligence?

What Exactly Is Social Media Intelligence?

If you work in marketing or advertising, you take for granted that gathering or analyzing social media intelligence is an integral part of your job.

But if you take a step back and ask, “What exactly is social media intelligence?” it can be a helpful exercise in examining what to do with the intel gleaned and what the point is of collecting it in the first place.

The graphic below from New Brand Analytics breaks down social intelligence into four clean quadrants.

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Mediabistro Course

Twitter Tools for Marketing

Twitter Tools for MarketingWork with the formerly founding editor of AllTwitter to learn the tools and applications to maximize your impact! Starting December 3, Lauren Dugan will teach you how to manage your Tweet schedule using programs like TweetDeck and Hootsuite, search for people, trends, and content, and analyze your social growth and other important metrics. Register now!

If These Walls Could Tweet: Tom Coates Builds Twitter Feed For His San Francisco Home

Having a dynamic relationship with your home has become a realistic possibility, thanks to products like Nest, an intelligent thermostat that automatically adjusts the temperature in your house, and Twine, which adds Internet connectivity to devices.

San Franciscan Tom Coates has taken this Internet of Things interest one step further, with the Twitterization of his home.

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80% Of Companies Use Social Media To Track Competitors [STUDY]

A new study has revealed that almost eight out of ten companies (79.2 percent) use social media sites to monitor and extract information relating to their competitors.

The survey, conducted by competitive intelligence software providers Digimind, noted that some 62.5 percent of firms use Twitter to perform this very legal yet highly beneficial corporate espionage, which was second only to LinkedIn (69.4 percent), but far ahead of Facebook (47.2 percent) and Google+ (35.2 percent).

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How Companies Use Twitter, Facebook And LinkedIn To Hire And Fire Employees [INFOGRAPHIC]

Last month the FTC gave its approval to a new start-up that runs social media background checks on potential employees. The firm, Social Intelligence, can scan through your Facebook updates, photos, videos and groups, plus anything you’ve contributed on Twitter, LinkedIn, and even YouTube.

It’s not a free for all – they’re looking for specific ‘red flag’ criteria, such as racist remarks or signs of illegal activity, as well as positive behavioural examples, like charity work. They can search back as far as seven years.

Bottom line? Keeping your social media presence clean has never been so important.

This new infographic from online training firm Mindflash takes a look at the ways in which employers are using Twitter, Facebook, LinkedIn and blogs to screen employees.

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