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Posts Tagged ‘social marketing infographic’

The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

Social media has revolutionised digital marketing for brands of all shapes and sizes across almost every corner of the globe, but it’s not without its pitfalls – or naysayers.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, ad land your next job. Register now!

87% Of Content Marketers Use Social Media [INFOGRAPHIC]

87% Of Content Marketers Use Social Media [INFOGRAPHIC]

Did you know that social media is the number one tactic of content marketers, favoured by almost nine in ten (87 percent)?

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Why Smart Social Marketers Think Mobile First [INFOGRAPHIC]

Did you know that 60 percent of Twitter’s 288+ million users access via mobile at least once per month, and many do so multiple times each and every day?

Mobile isn’t coming soon – it’s already here. Mobile users exchange content twice as often as their desktop counterparts. Moreover, they’re 66 percent more likely to retweet, share three times as often on Pinterest and far more engaged on Facebook.

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The Social Marketing Compass [GRAPHIC]

Digital design agency JESS3 teamed up with media strategist Brian Solis to create a special social marketing graphic for his book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.

The team sought to create something that would provide brands with a physical guide and measuring tool for interacting effectively online with customers, peers, and influencers. They examined who the key players are in social marketing, where the communication is happening, and to what end.

Check out what they came up with, below.

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The Growth Of Social Media And Why It Matters To Marketers [INFOGRAPHIC]

2012 was a huge year for social media – its biggest yet – with Facebook, Twitter, LinkedIn, Pinterest and (gasp) Google+ all marching to record numbers of global active users.

All of which, of course, is good news for social media marketers and their clients, who have invested heavily in these platforms. The smart money is still going into the pockets of Facebook, Twitter and LinkedIn, but which of these thoroughbreds is winning the race?

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2012′s Biggest Wins (And Fails) In Social Media Marketing [INFOGRAPHIC]

2012 was a very big year for social media.

Facebook’s IPO and Instagram acquisition, Twitter’s growing importance as a news and communications tool around the world, LinkedIn’s march to 200 million users and Pinterest’s rapid rise all dominated the headlines, and many top brands capitalised with innovative marketing campaigns and promotions.

However, in the world of advertising, people rarely remember the winners. The losers, however, often get talked about for months, with foot-in-mouth campaigns and attempts at damage control by the likes of McDonald’s, Chick-Fil-A, American Apparel and others this year leaving millions of people shaking their heads, wondering just how did they let this happen.

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