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Did you know that 60 percent of Twitter’s 288+ million users access via mobile at least once per month, and many do so multiple times each and every day?
Mobile isn’t coming soon – it’s already here. Mobile users exchange content twice as often as their desktop counterparts. Moreover, they’re 66 percent more likely to retweet, share three times as often on Pinterest and far more engaged on Facebook.
The team sought to create something that would provide brands with a physical guide and measuring tool for interacting effectively online with customers, peers, and influencers. They examined who the key players are in social marketing, where the communication is happening, and to what end.
2012 was a huge year for social media – its biggest yet – with Facebook, Twitter, LinkedIn, Pinterest and (gasp) Google+ all marching to record numbers of global active users.
All of which, of course, is good news for social media marketers and their clients, who have invested heavily in these platforms. The smart money is still going into the pockets of Facebook, Twitter and LinkedIn, but which of these thoroughbreds is winning the race?
Facebook’s IPO and Instagram acquisition, Twitter’s growing importance as a news and communications tool around the world, LinkedIn’s march to 200 million users and Pinterest’s rapid rise all dominated the headlines, and many top brands capitalised with innovative marketing campaigns and promotions.
However, in the world of advertising, people rarely remember the winners. The losers, however, often get talked about for months, with foot-in-mouth campaigns and attempts at damage control by the likes of McDonald’s, Chick-Fil-A, American Apparel and others this year leaving millions of people shaking their heads, wondering just how did they let this happen.