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Posts Tagged ‘social marketing study’

The 10 Biggest Challenges Facing Social Media Marketers

The 10 Biggest Challenges Facing Social Media Marketers

Assessing the effectiveness of their social media activities is the number one challenge facing social media professionals worldwide, reveals a new study.

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Mediabistro Course

Twitter Tools for Marketing

Twitter Tools for MarketingWork with the formerly founding editor of AllTwitter to learn the tools and applications to maximize your impact! Starting December 3, Lauren Dugan will teach you how to manage your Tweet schedule using programs like TweetDeck and Hootsuite, search for people, trends, and content, and analyze your social growth and other important metrics. Register now!

Email Still Beats Social As The Marketer’s Weapon Of Choice, Reveals Study [INFOGRAPHIC]

Email Still Beats Social As The Marketer's Weapon Of Choice, Reveals Study [INFOGRAPHIC]

Social media might have revolutionised marketing for businesses of all shapes and sizes in almost every major industry and country on the planet, but it still ranks behind email for effectiveness, suggests yet another study.

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Brand Awareness, Website Traffic, Customer Insights Top Priorities For Social Marketers [STUDY]

Brand Awareness, Website Traffic, Customer Insights Top Priorities For Social Marketers [STUDY]

As a social media marketer, how do you measure success?

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72% Of SMBs Use Social Media For Marketing (With A Quarter On Twitter) [STUDY]

72% Of SMBs Use Social Media For Marketing (With A Quarter On Twitter) [STUDY]

Do you use social media to promote your small business?

You’re in good company. New research has revealed that almost three-quarters of small and medium-sized businesses (SMBs) now use social media, with mobile marketing also very much on the rise.

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Email Beats Facebook And Twitter For Driving Purchases, Especially Amongst High Earners [STUDY]

Email Beats Facebook And Twitter For Driving Purchases, Especially Amongst High Earners [STUDY]

A new study has revealed that email continues to prove itself as the marketing method of choice for driving online purchases from websites, particularly if your target demographic includes high earners.

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77% Of Socially-Savvy Restaurants Worldwide Now Use Twitter For Marketing [STUDY]

As a restaurant owner, are you using social media to promote your business?

You’re not alone. A new study has revealed that, globally, an incredible 89 percent of restaurants are using social media to help drive punters to their tables, up from 77 percent last year.

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The Top Marketing Strategies Used By Social Media Pros [STUDY]

U.S. social media advertising spend is expected to grow 31.6 percent in 2013, reaching $4.2 billion by year-end, predicts eMarketer, and a new study has revealed some of the tactics used by marketing professionals.

Forrester Consulting surveyed U.S. advertisers and found that more than seven in ten (73 percent) cited the use of branded pages on platforms such as Facebook and Twitter as their primary social marketing tactic, ahead of buying ads on social networks (56 percent), micro-blogging (52 percent) and paying to promote content (51 percent).

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64% Of Marketers Will Increase Social Ad Spend In 2013 [STUDY]

Almost two-thirds (64 percent) of U.S. advertisers will increase their spend on paid advertising on social media sites in 2013, details a new study.

The survey also revealed that 34 percent plan to spend the same amount this year, and just one in fifty (two percent) have said that they intend to decrease their overall social marketing budget.

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Two Thirds Of Businesses Say Social Media Is Now “Integral” To Their Marketing [STUDY]

How important is social media to business?

Massively so, says new research from Econsultancy and Adobe, which discovered that two thirds of businesses (67 percent) say that social media is now integral to their marketing, and 66 percent agree that it is an essential part of their overall business strategy.

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78% Of Social Media Marketers Say Better Customer Engagement Is Number One Objective [REPORT]

More than three-quarters of U.S. marketers say that better customer engagement is the number one business objective within their social media strategy, according to a new report.

However, almost all marketers still believe that social presence, measured by the number of followers and fans on Twitter, Facebook and other channels, is the top metric for evaluating a brand’s effectiveness.

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