Posts Tagged ‘social marketing study’
U.S. social media advertising spend is expected to grow 31.6 percent in 2013, reaching $4.2 billion by year-end, predicts eMarketer, and a new study has revealed some of the tactics used by marketing professionals.
Forrester Consulting surveyed U.S. advertisers and found that more than seven in ten (73 percent) cited the use of branded pages on platforms such as Facebook and Twitter as their primary social marketing tactic, ahead of buying ads on social networks (56 percent), micro-blogging (52 percent) and paying to promote content (51 percent).
Almost two-thirds (64 percent) of U.S. advertisers will increase their spend on paid advertising on social media sites in 2013, details a new study.
The survey also revealed that 34 percent plan to spend the same amount this year, and just one in fifty (two percent) have said that they intend to decrease their overall social marketing budget.
How important is social media to business?
Massively so, says new research from Econsultancy and Adobe, which discovered that two thirds of businesses (67 percent) say that social media is now integral to their marketing, and 66 percent agree that it is an essential part of their overall business strategy.
More than three-quarters of U.S. marketers say that better customer engagement is the number one business objective within their social media strategy, according to a new report.
However, almost all marketers still believe that social presence, measured by the number of followers and fans on Twitter, Facebook and other channels, is the top metric for evaluating a brand’s effectiveness.