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Posts Tagged ‘social marketing’

Content, Social, Mobile – Digital Marketing Trends For 2014 [INFOGRAPHIC]

Content, Social, Mobile - Digital Marketing Trends For 2014 [INFOGRAPHIC]

What’s your digital marketing strategy for 2014?

It can pay to follow the trends. This year, expect a continued interest in content marketing, which is tipped to be even more significant than it was in 2013. Social media and SEO should get further into bed together over the next 12 months, with images likely to be instrumental for success.

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2014 State Of Digital Marketing [INFOGRAPHIC]

2014 State Of Digital Marketing [INFOGRAPHIC]

Did you know that 1 in 3 business to consumer (B2C) and 1 in 5 business to business (B2B) marketers have generated revenue from social media?

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Social Media Marketing Lessons From 2013′s Hottest Buzz Words [INFOGRAPHIC]

Social Media Marketing Lessons From 2013's Hottest Buzz Words [INFOGRAPHIC]

2013 was the year of the Selfie.

Or maybe it was the Twerk. Hmm, the Cronut sure got a lot of attention. And who can forget Cat Bearding?

Ah, whatever. YOLO.

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New Skills, Social Curation And Higher Quality – Content Marketing Trends 2014 [INFOGRAPHIC]

New Skills, Social Curation And Higher Quality - Content Marketing Trends 2014 [INFOGRAPHIC]

Content marketing, which Wikipedia defines as “the creation and sharing of media and publishing content in order to acquire customers”, was one of the buzz terms of the year, and it’s set to continue to influence the world of marketing as we head into 2014.

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Brand Awareness, Website Traffic, Customer Insights Top Priorities For Social Marketers [STUDY]

Brand Awareness, Website Traffic, Customer Insights Top Priorities For Social Marketers [STUDY]

As a social media marketer, how do you measure success?

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How Mobile And Social Are Changing Consumer Behaviour [INFOGRAPHIC]

How Mobile And Social Are Changing Consumer Behaviour [INFOGRAPHIC]

Did you know that almost eight in ten (78 percent) of consumers say that the posts made by the brands they follow on platforms such as Twitter and Facebook influence their purchases?

81 percent say that posts by their friends on social channels influence their buying decisions, and a whopping 83 percent of 18-24 year-olds say that they consult at least one social platform before making a fashion purchase.

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Just 5% Of French Internet Users Like To Receive Marketing Messages Via Social Media [STUDY]

Just 5% Of French Internet Users Like To Receive Marketing Messages Via Social Media [STUDY]

How do you like your marketing messages in the morning?

Well, if you’re an internet user in France, chances are it’s via email, certainly as opposed to Twitter and Facebook.

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Facebook Leads Pinterest, Twitter For Social Shopping Impact As New Contender Emerges [STUDY]

Facebook Leads Pinterest, Twitter For Social Shopping Impact As New Contender Emerges [STUDY]

Which social media channels are driving traffic and conversions for retail websites?

In an updated study, RichRelevance tracked more than 689 million shopping sessions between January and September 2013, and discovered that Facebook continues to dominate, with both Pinterest and (especially) Twitter some way behind. Indeed, it’s a surprising new contender that’s putting the most pressure on Facebook – and I can almost guarantee that it isn’t the one that you’re thinking of.

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Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY]

Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY]

Social media has been heavily hyped as a platform for driving product information and intent to purchase, but a new study has (once again) revealed the disconnect between what marketers think has value, as opposed to how these mediums are rated by the end consumer.

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80% Of B2C Marketers Use Twitter [STUDY]

80% Of B2C Marketers Use Twitter [STUDY]

Content marketing has dominated the headlines in 2013, but which tools are brands using to most effectively promote their wares?

A new study from the Content Marketing Institute (CMI) and MarketingProfs has revealed that social media is the tactic of choice for business to consumer (B2C) marketers, with 88 percent using channels such as Twitter and Facebook to promote content this year, up 4 percentage points from 2012.

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