By Shea Bennett on September 24, 2013 5:00 PM
Hanley Wood is looking for a Senior Social Media Manager. next job Sierra Nevada Brewing Co. is looking for a Social Media Coordinator. next job Thomson Reuters is looking for a Front-End Software Engineer. next job XO Group Inc is looking for a Community Coordinator, The Knot. next job MakerBot Industries is looking for a Software Project Manager. next job Mediabistro is looking for a Web Developer. next job Newsday Media Group is looking for a Online Community News Editor. next job DAI is looking for a Innovation Communications Specialist. next job Pace Communications is looking for a Senior Digital Editor. next job Common Sense Publishing is looking for a Web Production Specialist. see all
Posts Tagged ‘social marketing’
By Shea Bennett on September 16, 2013 5:00 PM
Lesbian, gay, bisexual and transgender (LGBT) internet users are a highly-engaged demographic on social media, particularly when interacting with social marketing channels and digital ads, reveals a new study as reported by eMarketer.
The 7th Annual LGBT Community Survey by Community Marketing Inc. (CMI) discovered that four out of ten gay, lesbian and bisexual men and women had Liked a brand page on Facebook, and more than one in ten (12 percent) had shared or retweeted a commercial ad or announcement.
By Shea Bennett on September 9, 2013 5:00 PM
Did you know that 60 percent of Twitter’s 288+ million users access via mobile at least once per month, and many do so multiple times each and every day?
Mobile isn’t coming soon – it’s already here. Mobile users exchange content twice as often as their desktop counterparts. Moreover, they’re 66 percent more likely to retweet, share three times as often on Pinterest and far more engaged on Facebook.
By Shea Bennett on August 19, 2013 3:00 PM
How has your social media marketing worked out for you in 2013? Are you planning to increase your spend this year?
If your answer was “yes”, you’re not alone. Almost three-quarters (70 percent) of brand marketers surveyed by CMO Council and Vizu earlier this year said that they planned to spend more on their social media marketing in 2013, with mobile (69 percent) and video marketing (64 percent) also high on their budgetary checklist.
By Shea Bennett on August 15, 2013 7:00 AM
Are you considering a career in social media marketing?
It’s not all scheduled tweets and hashtags. The best social media marketers must possess a veritable smorgasbord of skills and expertise, including the ability to listen, nurture, respond, lead and engage with fans and followers.
By Shea Bennett on July 19, 2013 9:00 AM
Did you know that 87 percent of business to business (B2B) marketers now use social media?
And with good reason: social media is one of the most effective marketing tactics in the arsenal of the B2B brand, with these firms using platforms such as Twitter, Facebook and LinkedIn to raise awareness (79 percent), acquire customers (74 percent) and generate leads (71 percent).
By Shea Bennett on July 18, 2013 9:00 AM
Where is your company investing in social media over the next year?
According to a new survey by The Creative Group, more than six in ten (62 percent) of marketers say that they expect their firm to increase their spend on Facebook marketing in the coming 12 months, compared to slightly less than half (48 percent) for Twitter.
By Shea Bennett on June 11, 2013 7:00 AM
Did you know that a recent survey showed that 89 percent of marketers said that social media has generated more exposure for their business, and that increasing traffic was the second major benefit, with 75 percent citing positive reports?
You hear time and time again that social networking sites such as Twitter and Facebook have made a massive impact on business marketing, but where’s the proof? Where are the hard numbers?
By Shea Bennett on May 28, 2013 7:30 AM
U.S. social media advertising spend is expected to grow 31.6 percent in 2013, reaching $4.2 billion by year-end, predicts eMarketer, and a new study has revealed some of the tactics used by marketing professionals.
Forrester Consulting surveyed U.S. advertisers and found that more than seven in ten (73 percent) cited the use of branded pages on platforms such as Facebook and Twitter as their primary social marketing tactic, ahead of buying ads on social networks (56 percent), micro-blogging (52 percent) and paying to promote content (51 percent).
By Shea Bennett on May 23, 2013 6:00 AM
Social sharing drives eCommerce sales, but all shares are not created equally.
Email still leads the way, and by some distance, with the average email share especially valuable as it’s almost always a one-to-one forward (from one friend directly to another), and leads to an average dollar conversation rate of eight times that of Facebook, and more than ten times that of Twitter.