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Posts Tagged ‘social marketing’

Facebook Leads Pinterest, Twitter For Social Shopping Impact As New Contender Emerges [STUDY]

Facebook Leads Pinterest, Twitter For Social Shopping Impact As New Contender Emerges [STUDY]

Which social media channels are driving traffic and conversions for retail websites?

In an updated study, RichRelevance tracked more than 689 million shopping sessions between January and September 2013, and discovered that Facebook continues to dominate, with both Pinterest and (especially) Twitter some way behind. Indeed, it’s a surprising new contender that’s putting the most pressure on Facebook – and I can almost guarantee that it isn’t the one that you’re thinking of.

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Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY]

Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY]

Social media has been heavily hyped as a platform for driving product information and intent to purchase, but a new study has (once again) revealed the disconnect between what marketers think has value, as opposed to how these mediums are rated by the end consumer.

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80% Of B2C Marketers Use Twitter [STUDY]

80% Of B2C Marketers Use Twitter [STUDY]

Content marketing has dominated the headlines in 2013, but which tools are brands using to most effectively promote their wares?

A new study from the Content Marketing Institute (CMI) and MarketingProfs has revealed that social media is the tactic of choice for business to consumer (B2C) marketers, with 88 percent using channels such as Twitter and Facebook to promote content this year, up 4 percentage points from 2012.

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Social Media Rated Most Important Marketing Tool Over Next 3 Years (But Barely) [STUDY]

Social Media Rated Most Important Marketing Tool Over Next 3 Years (But Barely) [STUDY]

A lot can change in three years. Back in 2010, Twitter was a relative minnow compared to the global communications and media powerhouse, sitting on the verge of a closely-watched IPO, that it has become today.

Three years ago, Facebook had about one-third of the number of users that it has today. As of right now, both of these platforms dominate social media, and social media marketing.

But what about three years from now?

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Less Than Half Of Customers Trust Ads On Social Networks [INFOGRAPHIC]

Less Than Half Of Customers Trust Ads On Social Networks [INFOGRAPHIC]

Do your customers trust your messages?

You’d like to think so. But irrespective of how many thousands of dollars you have invested in a first-rate marketing campaign, getting your target audience to believe you is by no means guaranteed. Indeed, people are far more likely to believe recommendations from friends and family – and even strangers – than they are from brand messages online, and ads on social networks are amongst some of the least trusted forms of advertising.

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Classic Marketing Vs Social Media Marketing – What’s The Difference? [INFOGRAPHIC]

Classic Marketing Vs Social Media Marketing - What's The Difference? [INFOGRAPHIC]

For brands and businesses, what’s the difference between social media and good, old fashioned marketing?

Are platforms like Twitter, Facebook and LinkedIn, and the features and opportunities they provide, really all that different from the tools of yesteryear?

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Two Thirds Of B2B Marketers Will Use Social Media This Year [STUDY]

Two Thirds Of B2B Marketers Will Use Social Media This Year [STUDY]Two thirds (67 percent) of business to business (B2B) marketers will use social media in 2013, reports eMarketer, citing research from the Sagefrog Marketing Group.

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How Are LGBT Consumers Engaging With Digital, Social Brands (And Their Ads)? [STUDY]

Lesbian, gay, bisexual and transgender (LGBT) internet users are a highly-engaged demographic on social media, particularly when interacting with social marketing channels and digital ads, reveals a new study as reported by eMarketer.

The 7th Annual LGBT Community Survey by Community Marketing Inc. (CMI) discovered that four out of ten gay, lesbian and bisexual men and women had Liked a brand page on Facebook, and more than one in ten (12 percent) had shared or retweeted a commercial ad or announcement.

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Why Smart Social Marketers Think Mobile First [INFOGRAPHIC]

Did you know that 60 percent of Twitter’s 288+ million users access via mobile at least once per month, and many do so multiple times each and every day?

Mobile isn’t coming soon – it’s already here. Mobile users exchange content twice as often as their desktop counterparts. Moreover, they’re 66 percent more likely to retweet, share three times as often on Pinterest and far more engaged on Facebook.

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70% Of Marketers Plan To Spend More On Social Media This Year [STUDY]

How has your social media marketing worked out for you in 2013? Are you planning to increase your spend this year?

If your answer was “yes”, you’re not alone. Almost three-quarters (70 percent) of brand marketers surveyed by CMO Council¬†and Vizu¬†earlier this year said that they planned to spend more on their social media marketing in 2013, with mobile (69 percent) and video marketing (64 percent) also high on their budgetary checklist.

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