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Posts Tagged ‘social media business’

Social Media In The Workplace [INFOGRAPHIC]

Social Media In The Workplace [INFOGRAPHIC]

Does your company have a social media policy?

Roythornes second annual survey of how UK businesses are using social media has revealed that almost two-thirds (63.4 percent) do have policy in place for the use of platforms such as Twitter and Facebook in the office, but just one-third (32.5 percent) actively monitor how staff use these channels.

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How UK Businesses Use Social Media [INFOGRAPHIC]

How UK Businesses Use Social Media [INFOGRAPHIC]

Did you know that recent studies have shown that almost three in five (57 percent) UK small businesses now use social media?

Sound good. However, two-thirds of firms spend less than five percent of their digital marketing budget on these channels, and 25 percent say they’re only active on social media “when they have the time”.

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How Is Social Media Driving Revenue? [INFOGRAPHIC]

Did you know that the likelihood of a consumer making a purchase increases when the user has a social connection with a brand or its products?

We’re talking big numbers here, too – a wide variety of social activities (such as sharing and recommendations) drive sales, and fans of brands are 51 percent more likely to buy than non-fans.

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How (And Why) Brands Are Using Social Media For Business [INFOGRAPHIC]

If you’re in the business of using social media for business, then it’s important that you educate yourself on which social platforms are right for your industry and how you can best use these channels to maximise brand awareness and exposure, generate leads, drive website traffic and, ultimately, convert that interest into sales.

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Which Social Networks Do SMBs Use To Reach Customers? [INFOGRAPHIC]

Did you know that 38 percent of small to medium-sized businesses (SMBs) link to Twitter on their website homepage?

This compares to 50 percent who link to Facebook, 15 percent for YouTube, 10 percent for Google+ and just 8 percent for LinkedIn, which is rapidly being caught by still wet-behind-the-ears Pinterest (5 percent).

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Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC]

When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you?

Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile.

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6 Amazing Social Media Statistics For Brands And Businesses [INFOGRAPHIC]

Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?

Indeed, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online, and this weight of activity transcends down to all levels – an incredible 91 percent of searchers say that they use Facebook to find local businesses online.

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How Are Businesses Using Social Media? [INFOGRAPHIC]

Did you know that almost one-quarter (22.5 percent) of all time spent online is used for social networking?

This, of course, presents a huge financial and marketing opportunity for businesses of all shapes and sizes across almost every industry worldwide. Indeed, global social commerce revenues are expected to reach an estimated $30 billion by 2015.

So how are brands capitalising on this social smorgasbord?

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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Did you know that a recent study revealed that almost half (47 percent) of companies are not monitoring their online social media communities?

At all?

More than one-third (38 percent) said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four (24 percent) actively measuring the ROI of their social media campaigns.

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How Is Social Media Influencing Business Travel? [STUDY]

Despite a downturn in the global economy, just one in five respondents to a recent survey said that they have travelled less for business since 2008, and 85 percent said that they find business travel more enjoyable today than they did five years ago.

So what’s changed? Certainly, the ability to interact with travel brands via platforms such as Twitter and Facebook has empowered the business traveller to make better decisions whilst planning their trip. More than eight out of ten (85 percent) business travellers said that they would follow a travel brand on social media to learn more about travel deals (61 percent), other travellers’ experiences with that brand (29 percent) and to stay updated on the brand’s latest news (28 percent).

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