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Posts Tagged ‘social media business’

How Is Social Media Driving Revenue? [INFOGRAPHIC]

Did you know that the likelihood of a consumer making a purchase increases when the user has a social connection with a brand or its products?

We’re talking big numbers here, too – a wide variety of social activities (such as sharing and recommendations) drive sales, and fans of brands are 51 percent more likely to buy than non-fans.

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How (And Why) Brands Are Using Social Media For Business [INFOGRAPHIC]

If you’re in the business of using social media for business, then it’s important that you educate yourself on which social platforms are right for your industry and how you can best use these channels to maximise brand awareness and exposure, generate leads, drive website traffic and, ultimately, convert that interest into sales.

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Which Social Networks Do SMBs Use To Reach Customers? [INFOGRAPHIC]

Did you know that 38 percent of small to medium-sized businesses (SMBs) link to Twitter on their website homepage?

This compares to 50 percent who link to Facebook, 15 percent for YouTube, 10 percent for Google+ and just 8 percent for LinkedIn, which is rapidly being caught by still wet-behind-the-ears Pinterest (5 percent).

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Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC]

When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you?

Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile.

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6 Amazing Social Media Statistics For Brands And Businesses [INFOGRAPHIC]

Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?

Indeed, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online, and this weight of activity transcends down to all levels – an incredible 91 percent of searchers say that they use Facebook to find local businesses online.

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How Are Businesses Using Social Media? [INFOGRAPHIC]

Did you know that almost one-quarter (22.5 percent) of all time spent online is used for social networking?

This, of course, presents a huge financial and marketing opportunity for businesses of all shapes and sizes across almost every industry worldwide. Indeed, global social commerce revenues are expected to reach an estimated $30 billion by 2015.

So how are brands capitalising on this social smorgasbord?

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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Did you know that a recent study revealed that almost half (47 percent) of companies are not monitoring their online social media communities?

At all?

More than one-third (38 percent) said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four (24 percent) actively measuring the ROI of their social media campaigns.

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How Is Social Media Influencing Business Travel? [STUDY]

Despite a downturn in the global economy, just one in five respondents to a recent survey said that they have travelled less for business since 2008, and 85 percent said that they find business travel more enjoyable today than they did five years ago.

So what’s changed? Certainly, the ability to interact with travel brands via platforms such as Twitter and Facebook has empowered the business traveller to make better decisions whilst planning their trip. More than eight out of ten (85 percent) business travellers said that they would follow a travel brand on social media to learn more about travel deals (61 percent), other travellers’ experiences with that brand (29 percent) and to stay updated on the brand’s latest news (28 percent).

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Why Social Media Is A Critical Business Tool For Financial Advisors [INFOGRAPHIC]

Did you know that two out of every three adults with investment accounts have social media profiles?

As you might expect, nine out of ten financial advisors already use LinkedIn, with some success – 60 percent have acquired clients directly from the business social network. Understandable, given that LinkedIn users are, on average, wealthier than the folks on the other major social networks.

But there are also opportunities across Facebook and Twitter, too.

The business is there. Are you taking advantage?

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Social Marketing 101: Brands Are STILL Failing To Engage Fans And Customers [INFOGRAPHIC]

Did you know that while 91 percent of online adults use social media regularly, just over one-fifth (22 percent) of businesses have a dedicated social media manager?

Social platforms such as Facebook and Twitter have changed the world, and brands are struggling to keep pace – just one-third (33 percent) of social media marketers spend more than eleven hours per week implementing their digital strategies, and, on average, companies respond to just 30 percent of all feedback they receive from their social media fans.

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