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Posts Tagged ‘social media engagement’

How To Use Color In Your Social Media Strategy [INFOGRAPHIC]

How To Use Color In Your Social Media Strategy [INFOGRAPHIC]

The majority of people learn from and interpret a message more easily and at a greater speed from an image than they do a text-only missive, and studies have shown that nine in 10 of us make decisions on purchases based on visuals.

And it’s not just pictures – colours are also important. Naturally, all of this is significant when planning your social media strategy.

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YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter [STUDY]

YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter [STUDY]

In less than a decade social media has established itself as a hugely important source of referral traffic to websites across almost every industry, but what do these visitors actually do once they’ve hit your website? Are all social visitors equal, or are some more equal than others?

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Interaction, Influence And Traffic Rated Top Engagement Goals For Digital Marketers [STUDY]

Interaction, Influence And Traffic Rated Top Engagement Goals For Digital Marketers [STUDY]

As a social media marketer who manages updates and strategy for a top brand, what are your most important metrics for measuring engagement rates within your campaigns?

If you’re like eight in 10 of your peers it’s user interaction that’s your top priority, ahead of reaching influencers and driving website traffic, reveals a new study.

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Instagram Dwarfs Facebook, Twitter For Brand Engagement [STUDY]

Instagram Dwarfs Facebook, Twitter For Brand Engagement [STUDY]

Instagram has about 150 million monthly active users (MAUs), approximately an eighth that of owner Facebook and some way short of Twitter, but a new study has suggested that for brands looking to generate engagement from users, Instagram could well be the way to go.

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7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC]

7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC]

So you’ve established your Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn and (why not) Snapchat social media profiles for your business, and now you get to sit back and enjoy all that sweet, sweet engagement.

Right? Wrong. You have to do the work. Which means posting regular updates, developing a consistent style, commenting on the posts of others, being generous with praise, helping whenever you can, connecting with relevant contacts and simply putting yourself out there.

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Brand User Engagement Growing 9 Times Faster Than Twitter And Facebook, Says Study [INFOGRAPHIC]

Brand User Engagement Growing 9 Times Faster Than Twitter And Facebook, Says Study [INFOGRAPHIC]

The entertainment industry saw a 498 percent growth in inbound messages on Twitter last year, and 350 percent across Twitter and Facebook combined, as consumer brand engagement rose by 178 percent in total across all industries between Q2 2012 and Q3 2013, reports Sprout Social.

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10 Quick Tips For Better Status Updates On Twitter And Facebook [INFOGRAPHIC]

Question: how do you boost engagement levels on Twitter and Facebook?

Answer: write better tweets and status updates.

By posting interesting facts, sharing tips and images, inspiring action and proactively asking your fans and followers to comment, you can dramatically improve your social media response rates. And once that’s in place, a healthy bump in ROI shouldn’t be too far behind.

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Why Brands Must Put The ‘Social’ In Social Media [INFOGRAPHIC]

Social media is all about engagement.

Right? How many times have you heard that. Engage, engage, engage. So why are so many brands so bad at it?

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What Is Visual Social Media Marketing (And How Does It Raise Engagement)? [INFOGRAPHIC]

Visual social media marketing is the practice of using video, images and other visual content (like infographics) to help your messages stand out from the noise and clutter to more effectively reach your audience.

It’s a system that’s worth adopting. Photos on Facebook get up to seven times more Likes (and ten times more Shares), images are the most retweeted links on Twitter and 81 comments are made by users on images posted on Instagram every second.

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The Race For Engagement – How Are Car Brands Using Social Media? [INFOGRAPHIC]

In just a few years social media has made an enormous impact in almost every major industry, particularly in consumer products and retail, and the automotive sector is certainly no exception.

Indeed, many car brands now maintain a large number of social profiles across a variety of platforms, including Twitter, Facebook and Pinterest, with the larger brands often launching individual pages for each model, many of which receive enormous numbers of followers and Likes.

But where are they focusing their efforts? Which channels are generating the highest levels of engagement?

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