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Posts Tagged ‘social media engagement’

99% of Social Media Posts Generate Almost no Engagement [STUDY]

99% of Social Media Posts Generate Almost no Engagement [STUDY]

A new study has revealed that 99 percent of organic, unpaid social media posts generate little to no engagement, with that remaining one percent soaking up almost all of the Likes, retweets, shares and comments across the top platforms.

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Why Visual Content Matters in the Social Age [INFOGRAPHIC]

Why Visual Content Matters in the Social Age [INFOGRAPHIC]

I’m sure you know that visual content on social media can massively improve engagement. But just how important is it?

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How To Use Color In Your Social Media Strategy [INFOGRAPHIC]

How To Use Color In Your Social Media Strategy [INFOGRAPHIC]

The majority of people learn from and interpret a message more easily and at a greater speed from an image than they do a text-only missive, and studies have shown that nine in 10 of us make decisions on purchases based on visuals.

And it’s not just pictures – colours are also important. Naturally, all of this is significant when planning your social media strategy.

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YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter [STUDY]

YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter [STUDY]

In less than a decade social media has established itself as a hugely important source of referral traffic to websites across almost every industry, but what do these visitors actually do once they’ve hit your website? Are all social visitors equal, or are some more equal than others?

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Interaction, Influence And Traffic Rated Top Engagement Goals For Digital Marketers [STUDY]

Interaction, Influence And Traffic Rated Top Engagement Goals For Digital Marketers [STUDY]

As a social media marketer who manages updates and strategy for a top brand, what are your most important metrics for measuring engagement rates within your campaigns?

If you’re like eight in 10 of your peers it’s user interaction that’s your top priority, ahead of reaching influencers and driving website traffic, reveals a new study.

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Instagram Dwarfs Facebook, Twitter For Brand Engagement [STUDY]

Instagram Dwarfs Facebook, Twitter For Brand Engagement [STUDY]

Instagram has about 150 million monthly active users (MAUs), approximately an eighth that of owner Facebook and some way short of Twitter, but a new study has suggested that for brands looking to generate engagement from users, Instagram could well be the way to go.

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7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC]

7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC]

So you’ve established your Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn and (why not) Snapchat social media profiles for your business, and now you get to sit back and enjoy all that sweet, sweet engagement.

Right? Wrong. You have to do the work. Which means posting regular updates, developing a consistent style, commenting on the posts of others, being generous with praise, helping whenever you can, connecting with relevant contacts and simply putting yourself out there.

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Brand User Engagement Growing 9 Times Faster Than Twitter And Facebook, Says Study [INFOGRAPHIC]

Brand User Engagement Growing 9 Times Faster Than Twitter And Facebook, Says Study [INFOGRAPHIC]

The entertainment industry saw a 498 percent growth in inbound messages on Twitter last year, and 350 percent across Twitter and Facebook combined, as consumer brand engagement rose by 178 percent in total across all industries between Q2 2012 and Q3 2013, reports Sprout Social.

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10 Quick Tips For Better Status Updates On Twitter And Facebook [INFOGRAPHIC]

Question: how do you boost engagement levels on Twitter and Facebook?

Answer: write better tweets and status updates.

By posting interesting facts, sharing tips and images, inspiring action and proactively asking your fans and followers to comment, you can dramatically improve your social media response rates. And once¬†that’s in place, a healthy bump in ROI shouldn’t be too far behind.

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Why Brands Must Put The ‘Social’ In Social Media [INFOGRAPHIC]

Social media is all about engagement.

Right? How many times have you heard that. Engage, engage, engage. So why are so many brands so bad at it?

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