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Posts Tagged ‘social media fail’

10 Huge Social Media Mistakes (From Brands) In 2013 [INFOGRAPHIC]

10 Huge Social Media Mistakes (From Brands) In 2013 [INFOGRAPHIC]

Social media was tremendously beneficial for the marketing strategy of businesses of all shapes and sizes in 2013 but, for some brands, last year will be memorable for all the wrong reasons.

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Why Hashtags Fail (And 4 Other Digital Marketing Disasters) [INFOGRAPHIC]

Why Hashtags Fail (And 4 Other Digital Marketing Disasters) [INFOGRAPHIC]

Remember the McDonald’s #McFail?

Of course you do. Early last year the hamburger giant asked Twitter users to share their positive experiences about McDonald’s around the hashtag #McDStories. The campaign was heavily promoted, and the big chiefs at McDonald’s probably couldn’t wait to retweet all the goodness that was guaranteed to flood in.

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In This Social World, 71% Still Prefer Telephone Customer Support From Brands [INFOGRAPHIC]

Did you know that a recent study suggested that 62 percent of consumers have used social media for customer service?

That’s a pretty hefty number. Indeed, brands throughout the world have been turning to social media channels such as Twitter and Facebook in an effort to reduce their support load, cut costs and, ideally, deliver a better experience for customers. By 2020, it is expected that over 90 percent of companies will have integrated social media into their customer care.

What a shame, then, that so many of them are getting it wrong.

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