When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you?
Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile.