By Shea Bennett on December 26, 2013 9:00 AM
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Posts Tagged ‘social media guide’
By Shea Bennett on December 24, 2013 9:00 AM
How do brands staff and budget for social media?
New research from Wildfire reveals that close to half (45 percent) of companies with $1 billion or more of revenue have 50+ social employees, and two-thirds (65.5 percent) of these firms use a combination of outside agencies and in-house staff for social initiatives, compared to about half of all companies.
By Shea Bennett on December 16, 2013 9:00 AM
By Shea Bennett on December 9, 2013 3:00 PM
Social media? It’s never been more important to look good.
This is especially true if you’re a college student with an eye on securing a top job when you graduate – 37 percent of employers now use Facebook to pre-screen applicants, and 92 percent of recruiters use or plan to use social media for recruitment.
By Shea Bennett on December 9, 2013 9:00 AM
The holiday season is upon us, and, if you’re a brand using social media to raise awareness and drive sales of products and services, now would seem like the perfect time to capitalise on all that good, Christmas spirit and show off your firm under that glorious Yuletide light.
But hold on.
By Shea Bennett on November 11, 2013 5:00 PM
By Shea Bennett on November 11, 2013 9:00 AM
If you’re a business hoping to use social media for marketing your fine products and services, one of the biggest stumbling blocks in getting your campaign out of the gates – at least, looking all shiny and new – is figuring out all the dimensions of the images you need on your profile pages.
By Shea Bennett on October 11, 2013 9:00 AM
Have you heard? Everybody is using social media. With more than one billion Facebook and 218 million Twitter users logged on to the service on a regular basis worldwide, the opportunities for brands to attract, engage and convert prospects into customers have never been richer.
But not all businesses are the same. And for financial advisors and other professionals in that space the rules of the road are perhaps not as clear as they are for more customer-facing industries, such as retail. It’s fantastic that you want to use social channels to support your financial business, but where do you begin? More importantly, what does and does not work?
By Shea Bennett on September 12, 2013 3:00 PM
Social media? What’s that all about?
Well, when you really think about, it isn’t half as complicated as many of us (ahem) like to make out. In fact, here’s the big reveal: you already know how to do it.
Essentially, it’s all about applying the basics. The everyday things you learned way, way back that helped get you ahead in your “real” life. You know, the things you learned back in school.
By Shea Bennett on September 5, 2013 5:00 PM