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Posts Tagged ‘social media leads’

The Best And Worst Of The Major Car Brands On Twitter [INFOGRAPHIC]

Back in November, Canada-based startup LeadSift raised a seed round of $500,000 from Omers Ventures, the fund that’s invested in other social startups including Hootsuite.

Looks like they’re already putting that cash flow to good use.

LeadSift has built a lead generation platform that uses a proprietary algorithm to capture and identify Twitter leads for businesses. Currently, the service is in exclusive beta and has been used to run some pretty interesting Twitter experiments.

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43% Of B2C Marketers Have Used Twitter To Generate Leads [REPORT]

While many brands are still struggling to measure the return on investment (ROI) of their social media campaigns, new research has revealed that both business to consumer (B2C) and business to business (B2B) marketers have successfully used platforms such as Facebook, Twitter and LinkedIn to generate leads and sales.

As a result, 52 percent of U.S. B2C marketers and 41 percent of U.S. B2B marketers plan to increase their social media marketing budgets in 2013.

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