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Posts Tagged ‘social media marketing’

Men Spend More Than Women on Purchases From Social Media Recommendations, Ads [STUDY]

Men Spend More Than Women on Purchases From Social Media Recommendations, Ads [STUDY]

Women love to shop, right?

I mean, that’s the stereotype. And maybe it used to be true, but a new study has revealed that when it comes to purchases resulting from recommendations from contacts or ads on social networks, men spend more than women. A lot more.

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5 Simple Tips for Brands Using Twitter [INFOGRAPHIC]

5 Simple Tips for Brands Using Twitter [INFOGRAPHIC]

The average U.S. brand sends 221 tweets each week, with every message an opportunity to connect, engage with and delight customers, both new and old. But brands that are too self-promotional risk losing touch with their audience – 61 percent of people say that they’d cut social ties with a business that doesn’t provide them with relevant content.

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32% Of B2B Marketers Want Automated Social Media Integration [STUDY]

32% Of B2B Marketers Want Automated Social Media Integration [STUDY]

The automation of digital content is an essential tool for all marketers, but particularly those in the business to business (B2B) sector, where delivering the right message to the right lead at the right time can mean the difference between success and failure.

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Three Quarters Of SMBs Are Investing More Time In Social Media Marketing [STUDY]

Three Quarters Of SMBs Are Investing More Time In Social Media Marketing [STUDY]

As a small business owner, are you investing more of your time in social media?

You’re not alone, as new data has revealed that almost three-quarters of small and medium-sized businesses (SMBs) have increased the time they spend using social media for marketing purposes, with less than one in 10 cutting back.

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7 Social Media Marketing Trends For 2014 [INFOGRAPHIC]

7 Social Media Marketing Trends For 2014 [INFOGRAPHIC]

Did you know that 92 percent of marketers say that their social media efforts have generated more exposure for their businesses?

Indeed, it’s the main benefit of social media marketing. So what else is trending in 2014?

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9 Powerful Blog Promotion Tips From Marketing Experts [INFOGRAPHIC]

9 Powerful Blog Promotion Tips From Marketing Experts [INFOGRAPHIC]

Here’s the awful truth: nobody is reading your blog.

Nobody.

So, what are you going to do about it?

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The 5 Stages Of Corporate Social Media Grief [INFOGRAPHIC]

The 5 Stages Of Corporate Social Media Grief [INFOGRAPHIC]

Social media has quickly established itself as proven marketing strategy for brands of all shapes and sizes in almost every industry across the world, but some corporations are still resistant to get started.

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Facebook, Twitter, Pinterest, Snapchat – How B2C And B2B Marketers Use Social Media [STUDY]

Facebook, Twitter, Pinterest, Snapchat - How B2C And B2B Marketers Use Social Media [STUDY]

How are marketers using social media?

Largely, that depends on the sector in which they operate, as business to consumer (B2C) brands tend to favour different platforms to their business to business (B2B) counterparts.

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27 Social Media Marketing Tips From Enterprise Experts [INFOGRAPHIC]

27 Social Media Marketing Tips From Enterprise Experts [INFOGRAPHIC]

So you want to use social media to promote your business?

First, you need to establish your presence. “Having a Twitter account today is like having a web page 10 years ago,” says Lauren Teague, social media manager of the PGA Tour.

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How To Build A Social Media Marketing Funnel [INFOGRAPHIC]

How To Build A Social Media Marketing Funnel [INFOGRAPHIC]

How can you use social media to boost your brand?

By establishing a presence on the top social media networks that are most relevant to your business, updating regularly, engaging with customers and then measuring the impact, brands of all shapes and sizes across almost every industry can use platforms such as Twitter, Facebook, Instagram and Pinterest to raise awareness of products and services, drive website footfall and boost sales.

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