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Posts Tagged ‘social media marketing’

10 Reasons Why Social Media is Good for Business [INFOGRAPHIC]

10 Reasons Why Social Media is Good for Business [INFOGRAPHIC]

Why would your business want to use social media?

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The History of Hashtags in Social Media Marketing [INFOGRAPHIC]

The History of Hashtags in Social Media Marketing [INFOGRAPHIC]

Twitter didn’t invent the hashtag (#), but it certainly popularised it with the masses.

Once more commonly referred to as the pound sign, online use of the hashtag began on IRC (Internet Relay Chat) in the late 1990s, where it was used to categorise items into groups. In August 2007, designer Chris Messina asked his followers how they felt about using the pound sign to group conversations on the micro-blogging platform, and thus became the first person to use the hashtag on Twitter.

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Is Visual Content the Future of Social Media? [INFOGRAPHIC]

Is Visual Content the Future of Social Media? [INFOGRAPHIC]

In the past year or two photo and video-friendly social networks such as Instagram, Pinterest and Vine have exploded in popularity. Five tweets in every second contain a Vine link, and Twitter revamped its entire timeline and profile page design to better incorporate images and even animated GIFs.

All of which begs the question: is visual content the future of social media?

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How to Make Social Video Work for Your Brand [INFOGRAPHIC]

How to Make Social Video Work for Your Brand [INFOGRAPHIC]

Are you considering using video in your social media campaigns?

That could turn out to be a very smart play. Video can generate three times as many monthly visitors to a website, and users spend up to 88 percent more time on sites that include video.

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99% of Social Media Posts Generate Almost no Engagement [STUDY]

99% of Social Media Posts Generate Almost no Engagement [STUDY]

A new study has revealed that 99 percent of organic, unpaid social media posts generate little to no engagement, with that remaining one percent soaking up almost all of the Likes, retweets, shares and comments across the top platforms.

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Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

How do you measure the return on investment for your social media campaigns?

It’s the age-old question, and one that brands and marketing departments have struggled to answer for a decade now. And they’re still mystified: a new study reveals that just one third of executives are confident that they can accurately measure the effect of company social media use.

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Social Media and Business – Which Platform is Right for You? [INFOGRAPHIC]

Social Media and Business - Which Platform is Right for You? [INFOGRAPHIC]

Did you know that social media is the number one activity across the entire web, with 75 percent of all internet users estimated to be using at least one social network?

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Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!)

Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!)

Is your business ready for social media?

Maybe. Maybe not. It certainly sounds like a simple enough question, but have you thought about everything that needs to be in place, and everything that you must be prepared to do, to ensure your social campaigns are successful?

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Men Spend More Than Women on Purchases From Social Media Recommendations, Ads [STUDY]

Men Spend More Than Women on Purchases From Social Media Recommendations, Ads [STUDY]

Women love to shop, right?

I mean, that’s the stereotype. And maybe it used to be true, but a new study has revealed that when it comes to purchases resulting from recommendations from contacts or ads on social networks, men spend more than women. A lot more.

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5 Simple Tips for Brands Using Twitter [INFOGRAPHIC]

5 Simple Tips for Brands Using Twitter [INFOGRAPHIC]

The average U.S. brand sends 221 tweets each week, with every message an opportunity to connect, engage with and delight customers, both new and old. But brands that are too self-promotional risk losing touch with their audience – 61 percent of people say that they’d cut social ties with a business that doesn’t provide them with relevant content.

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