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Posts Tagged ‘social media marketing’

Brands, Meet Your Customer Of 2015 [INFOGRAPHIC]

Brands, Meet Your Customer Of 2015 [INFOGRAPHIC]

Meet Mike. Mike is your customer, circa 2015.

Like his peers, Mike checks his smartphone throughout the day, every day. Mike has an opinion on your company, and will happily post his thoughts on social media.

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41% Of Marketers Incorporate Social Media Into Their Email Campaigns [STUDY]

41% Of Marketers Incorporate Social Media Into Their Email Campaigns [STUDY]

Four in 10 marketers worldwide integrate social media platforms such as Twitter and Facebook into their email marketing campaigns, reveals a new study.

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Interaction, Influence And Traffic Rated Top Engagement Goals For Digital Marketers [STUDY]

Interaction, Influence And Traffic Rated Top Engagement Goals For Digital Marketers [STUDY]

As a social media marketer who manages updates and strategy for a top brand, what are your most important metrics for measuring engagement rates within your campaigns?

If you’re like eight in 10 of your peers it’s user interaction that’s your top priority, ahead of reaching influencers and driving website traffic, reveals a new study.

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Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY]

Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY]

71 percent of companies use social media for content marketing, with more than half (53 percent) viewing it as the most effective strategy for their business, reveals a new study.

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How Social Media Influences Business [INFOGRAPHIC]

How Social Media Influences Business [INFOGRAPHIC]

Did you know that more than a quarter of all time spent online is now devoted to social networking?

It’s easy to forget that a decade or so ago social platforms such as Twitter, Facebook, Instagram and Pinterest didn’t even exist, but in that short period of time social media has changed the world, and the business of social media has never been more important.

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How To Integrate Social Media Into Big Events [INFOGRAPHIC]

How To Integrate Social Media Into Big Events [INFOGRAPHIC]

Using social media to raise awareness of, drive signups and organise your event is not only smart but absolutely a proven technique, with every major show around the world utilising platforms such as Twitter, Facebook, Instagram, Vine and Pinterest to power the big day.

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27% Of Men Learn About New Grooming Products On Social Media [STUDY]

27% Of Men Learn About New Grooming Products On Social Media [STUDY]

As a modern man, you work and play hard, with your skin paying the price. Thankfully, help is at hand with a range of grooming products from top brands, but where on earth can you find more information?

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Which Social Media Platforms Drive The Most Sales? [INFOGRAPHIC]

Which Social Media Platforms Drive The Most Sales? [INFOGRAPHIC]

What’s the ROI of social media, particularly when it comes to sales?

Shopify analysed data from 37 million social visits that led to 529,000 orders, and discovered that Facebook still dominates as a source of both traffic and sales, with nearly two-thirds of all visits to Shopify stores and 85 percent of all orders therein coming from the social giant.

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The Year Of The Social Small Business [INFOGRAPHIC]

The Year Of The Social Small Business [INFOGRAPHIC]

Did you know that 9 in 10 small to medium-sized businesses (SMBs) use or plan to use social media in 2014?

Which is good news for everyone, as SMBs drive the economy, creating 6 out of every 10 new jobs while contributing $3 trillion in revenue in North America alone last year.

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Marketing Trends That Will Dominate 2014 [INFOGRAPHIC]

Marketing Trends That Will Dominate 2014 [INFOGRAPHIC]

Did you know that in 2014 brands are forecast to spend $135 billion on new digital marketing collateral, with internet marketing expected to account for 25 percent of the entire advertising market by 2015?

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