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Posts Tagged ‘social media marketing’

How To Integrate Social Media Into Big Events [INFOGRAPHIC]

How To Integrate Social Media Into Big Events [INFOGRAPHIC]

Using social media to raise awareness of, drive signups and organise your event is not only smart but absolutely a proven technique, with every major show around the world utilising platforms such as Twitter, Facebook, Instagram, Vine and Pinterest to power the big day.

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27% Of Men Learn About New Grooming Products On Social Media [STUDY]

27% Of Men Learn About New Grooming Products On Social Media [STUDY]

As a modern man, you work and play hard, with your skin paying the price. Thankfully, help is at hand with a range of grooming products from top brands, but where on earth can you find more information?

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Which Social Media Platforms Drive The Most Sales? [INFOGRAPHIC]

Which Social Media Platforms Drive The Most Sales? [INFOGRAPHIC]

What’s the ROI of social media, particularly when it comes to sales?

Shopify analysed data from 37 million social visits that led to 529,000 orders, and discovered that Facebook still dominates as a source of both traffic and sales, with nearly two-thirds of all visits to Shopify stores and 85 percent of all orders therein coming from the social giant.

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The Year Of The Social Small Business [INFOGRAPHIC]

The Year Of The Social Small Business [INFOGRAPHIC]

Did you know that 9 in 10 small to medium-sized businesses (SMBs) use or plan to use social media in 2014?

Which is good news for everyone, as SMBs drive the economy, creating 6 out of every 10 new jobs while contributing $3 trillion in revenue in North America alone last year.

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Marketing Trends That Will Dominate 2014 [INFOGRAPHIC]

Marketing Trends That Will Dominate 2014 [INFOGRAPHIC]

Did you know that in 2014 brands are forecast to spend $135 billion on new digital marketing collateral, with internet marketing expected to account for 25 percent of the entire advertising market by 2015?

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3 Trends In Social Media Marketing For 2014 [INFOGRAPHIC]

3 Trends In Social Media Marketing For 2014 [INFOGRAPHIC]

What’s on your radar for social media marketing in 2014?

Perhaps it’s online recruitment via social media. This was big in 2013 and should become bigger still this year – 94 percent of organisations use, or plan to use, social media to recruit job candidates.

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The World Of Social Media Monitoring And Analytics [INFOGRAPHIC]

The World Of Social Media Monitoring And Analytics [INFOGRAPHIC]

In less than a decade social media has rapidly grown from a casual way to connect with friends and family to a global e-commerce powerhouse, with brands of all shapes and sizes from all corners of the world using platforms such as Twitter, Facebook, Instagram and Pinterest to grow huge audiences, drive engagement and boost website referral traffic and sales.

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How To Build Your Digital Audience Across Social Media, Email And Mobile [INFOGRAPHIC]

How To Build Your Digital Audience Across Social Media, Email And Mobile [INFOGRAPHIC]

Why is it that some businesses on social media seem to effortlessly command a large, loyal following of highly-engaged followers and fans, who happily gobble up their product updates and click on (and share) their links, while others are relieved if some social tumbleweed just happens to blow by once or twice a week?

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How Unsexy Brands Rock Social Media [INFOGRAPHIC]

How Unsexy Brands Rock Social Media [INFOGRAPHIC]

Social media marketing? It’s all well and good if you’re behind the wheels of a cool, sexy brand that appeals to the key demographics on Facebook, Twitter and Instagram. I mean, that’s easy, right?

But what if your brand is a bit dry? Or even dull? What if your product is as far from sexy as it could possibly be? What then, marketing gurus?

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10 Tips For Smart, Targeted Digital Marketing [INFOGRAPHIC]

10 Tips For Smart, Targeted Digital Marketing [INFOGRAPHIC]

As big and important as they are, your digital marketing strategy should not just be all about Twitter and Facebook.

This is true whether you’re a big brand, SMB or startup, and it doesn’t matter if you’re a B2B or B2C company. You need to diversify. And to maximise that diversification, you need to optimise your targeting.

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