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Posts Tagged ‘social media marketing’

Marketing Trends That Will Dominate 2014 [INFOGRAPHIC]

Marketing Trends That Will Dominate 2014 [INFOGRAPHIC]

Did you know that in 2014 brands are forecast to spend $135 billion on new digital marketing collateral, with internet marketing expected to account for 25 percent of the entire advertising market by 2015?

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3 Trends In Social Media Marketing For 2014 [INFOGRAPHIC]

3 Trends In Social Media Marketing For 2014 [INFOGRAPHIC]

What’s on your radar for social media marketing in 2014?

Perhaps it’s online recruitment via social media. This was big in 2013 and should become bigger still this year – 94 percent of organisations use, or plan to use, social media to recruit job candidates.

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The World Of Social Media Monitoring And Analytics [INFOGRAPHIC]

The World Of Social Media Monitoring And Analytics [INFOGRAPHIC]

In less than a decade social media has rapidly grown from a casual way to connect with friends and family to a global e-commerce powerhouse, with brands of all shapes and sizes from all corners of the world using platforms such as Twitter, Facebook, Instagram and Pinterest to grow huge audiences, drive engagement and boost website referral traffic and sales.

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How To Build Your Digital Audience Across Social Media, Email And Mobile [INFOGRAPHIC]

How To Build Your Digital Audience Across Social Media, Email And Mobile [INFOGRAPHIC]

Why is it that some businesses on social media seem to effortlessly command a large, loyal following of highly-engaged followers and fans, who happily gobble up their product updates and click on (and share) their links, while others are relieved if some social tumbleweed just happens to blow by once or twice a week?

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How Unsexy Brands Rock Social Media [INFOGRAPHIC]

How Unsexy Brands Rock Social Media [INFOGRAPHIC]

Social media marketing? It’s all well and good if you’re behind the wheels of a cool, sexy brand that appeals to the key demographics on Facebook, Twitter and Instagram. I mean, that’s easy, right?

But what if your brand is a bit dry? Or even dull? What if your product is as far from sexy as it could possibly be? What then, marketing gurus?

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10 Tips For Smart, Targeted Digital Marketing [INFOGRAPHIC]

10 Tips For Smart, Targeted Digital Marketing [INFOGRAPHIC]

As big and important as they are, your digital marketing strategy should not just be all about Twitter and Facebook.

This is true whether you’re a big brand, SMB or startup, and it doesn’t matter if you’re a B2B or B2C company. You need to diversify. And to maximise that diversification, you need to optimise your targeting.

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2014 State Of Digital Marketing [INFOGRAPHIC]

2014 State Of Digital Marketing [INFOGRAPHIC]

What are your digital marketing goals for 2014?

According to a recent study, 41 percent of business to business (B2B) marketers cite lead generation as their top priority, ahead of driving sales and improving brand awareness. Conversely, sales is numero uno amongst business to consumer (B2C) marketers, ahead of raising awareness and generating leads.

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7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC]

7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC]

So you’ve established your Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn and (why not) Snapchat social media profiles for your business, and now you get to sit back and enjoy all that sweet, sweet engagement.

Right? Wrong. You have to do the work. Which means posting regular updates, developing a consistent style, commenting on the posts of others, being generous with praise, helping whenever you can, connecting with relevant contacts and simply putting yourself out there.

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Building A Social Business Beyond Social Media [INFOGRAPHIC]

Building A Social Business Beyond Social Media [INFOGRAPHIC]

A truly social business doesn’t stop at social media.

Simply using social, mobile and cloud technology within your corporate strategy isn’t enough. A social business is one that builds an ecosystem around its social media implementation, creating a fully integrated, nimble, innovative business.

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Social Media Rated Most Important Digital Tool For Boosting Sales By Marketers In Canada [STUDY]

Social Media Rated Most Important Digital Tool For Boosting Sales By Marketers In Canada [STUDY]

Almost one in five digital marketers in Canada have cited social media as their number one most important marketing tool for 2014, reveals a new study.

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