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Posts Tagged ‘social media marketing’

2014 State Of Digital Marketing [INFOGRAPHIC]

2014 State Of Digital Marketing [INFOGRAPHIC]

What are your digital marketing goals for 2014?

According to a recent study, 41 percent of business to business (B2B) marketers cite lead generation as their top priority, ahead of driving sales and improving brand awareness. Conversely, sales is numero uno amongst business to consumer (B2C) marketers, ahead of raising awareness and generating leads.

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7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC]

7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC]

So you’ve established your Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn and (why not) Snapchat social media profiles for your business, and now you get to sit back and enjoy all that sweet, sweet engagement.

Right? Wrong. You have to do the work. Which means posting regular updates, developing a consistent style, commenting on the posts of others, being generous with praise, helping whenever you can, connecting with relevant contacts and simply putting yourself out there.

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Building A Social Business Beyond Social Media [INFOGRAPHIC]

Building A Social Business Beyond Social Media [INFOGRAPHIC]

A truly social business doesn’t stop at social media.

Simply using social, mobile and cloud technology within your corporate strategy isn’t enough. A social business is one that builds an ecosystem around its social media implementation, creating a fully integrated, nimble, innovative business.

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Social Media Rated Most Important Digital Tool For Boosting Sales By Marketers In Canada [STUDY]

Social Media Rated Most Important Digital Tool For Boosting Sales By Marketers In Canada [STUDY]

Almost one in five digital marketers in Canada have cited social media as their number one most important marketing tool for 2014, reveals a new study.

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IT Marketing And The Rise Of Social Media [STUDY]

IT Marketing And The Rise Of Social Media [STUDY]

75 percent of information technology (IT) marketers rate social media as a top trend driving technology today, with four in five (81 percent) believing that the greater emphasis on social media represents a “cultural shift” in marketing communications.

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4 1/2 Things You Need To Know About Small Business Marketing In 2014 [INFOGRAPHIC]

4 1/2 Things You Need To Know About Small Business Marketing In 2014 [INFOGRAPHIC]

Did you now that four in five (79 percent) of small businesses spend less than two hours per week on Twitter?

Why? Time. Rather, the distinct lack of it. With 96 percent of SMBs having five employees or less, social media is still a luxury. Around half spend less than two hours each week on Facebook, email or even their website, and 91 of SMB owners serve as the company’s primary marketer.

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25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC]

25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC]

Did you know that 60 percent of Twitter’s ad revenue is expected to come from mobile advertising by 2015?

Two-thirds of smartphone and tablet users already access social networks via these devices, and with 1.4 billion smartphones in use in 2013, marketers are doing the math – mobile marketing in the U.S. is on track to generate $400 billion in sales by 2015, up from “just” $139 billion in 2012.

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58% Of B2B Marketers Increasing Social Media Spend In 2014 [STUDY]

58% Of B2B Marketers Increasing Social Media Spend In 2014 [STUDY]

More than half of business to business marketers plan to increase their social media spend in 2014, reports eMarketer, citing data from Advertising Age.

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The Twitter Marketing Cheat Sheet [INFOGRAPHIC]

The Twitter Marketing Cheat Sheet [INFOGRAPHIC]

Twitter comes with a pretty steep learning curve.

Certainly, when you first join the network it can quickly get overwhelming. The strange jargon. The weird character limit. The fact that it all moves so fast. For a brand looking to use Twitter to maximise exposure to their business, raise awareness of products and services, and drive sales, it can all be a little too much.

Where do you even begin?

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5 Social Media Marketing Predictions For 2014 [INFOGRAPHIC]

5 Social Media Marketing Predictions For 2014 [INFOGRAPHIC]

As a marketer, which trends are you anticipating in 2014?

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