By Shea Bennett on August 8, 2013 3:00 PM
Philadelphia Magazine is looking for a Social Media Manager. next job McMURRY/TMG is looking for a Government Technology Social Media Journalist. next job www.vimn.com is looking for a Sr Social Media Marketing Manager. next job Publishers Clearing House is looking for a Social Media Marketing Manager. next job MWW Group is looking for a Dir of VP, Social Media Strategy, Corporate. next job City of Hope is looking for a Director, Web Initiatives and Social Media. next job Clarkson University is looking for a Social Media Manager / News Writer. next job Publishers Clearing House is looking for a Social Media Coordinator. next job Opera News Magazine is looking for a Advertising & Social Media Coordinator. next job MWW Group is looking for a Account Executive, Social Media. see all
Posts Tagged ‘social media ROI’
By Shea Bennett on July 25, 2013 3:00 PM
Did you know that the likelihood of a consumer making a purchase increases when the user has a social connection with a brand or its products?
We’re talking big numbers here, too – a wide variety of social activities (such as sharing and recommendations) drive sales, and fans of brands are 51 percent more likely to buy than non-fans.
By Shea Bennett on July 24, 2013 3:00 PM
Remember when the internet was being pitched as the saviour of commerce? Right up until the dotcom crash of 1999?
Pepperidge Farm remembers. But I digress. That dark period seems like a lifetime ago now, and in the world of digital commerce, it absolutely is: more than $50 billion was spent on retail e-commerce sales in the first quarter of this year in the U.S. alone. And that was just on desktops. Factor in mobile and tablet sales, and baby, you’ve got a stew going.
But what about social media? That, too, has been repeatedly pitched as the “saviour” of retail, albeit now in its online flavour. So how much referral traffic are platforms such as Facebook and Twitter generating for your favourite online stores?
By Shea Bennett on July 15, 2013 7:00 AM
Social media has proven itself to be particularly effective at generating leads, which is good news for marketers, and any business or brand looking to use platforms such as Twitter, Facebook and LinkedIn to attract and acquire new customers.
It takes work, and it takes time, but the effort definitely pays off: 34 percent of marketers say that they have generated leads using Twitter, and 20 percent have gone on to close that deal.
By Shea Bennett on July 10, 2013 7:00 AM
Did you know that 27 percent of the total time spent online is now dedicated to social networking?
What if I told you that 84 percent of online shoppers use social media sites, that social media produces almost double the leads of trade shows, telemarketing, direct mail and cost per click (CPC) marketing, or that social media lead conversion rates are 13 percent higher than the average?
By Shea Bennett on July 5, 2013 9:00 AM
Question: how do you boost engagement levels on Twitter and Facebook?
Answer: write better tweets and status updates.
By posting interesting facts, sharing tips and images, inspiring action and proactively asking your fans and followers to comment, you can dramatically improve your social media response rates. And once that’s in place, a healthy bump in ROI shouldn’t be too far behind.
By Shea Bennett on June 25, 2013 3:00 PM
“There’s no crying in baseball,” said Jimmy Dugan, the character played by Tom Hanks in A League Of Their Own.
There’s no crying in social media marketing, either. Or, at least, there shouldn’t be, but trying to generate a successful return on investment on platforms such as Twitter and Facebook has left many a marketer weeping in the dugout.
Conversely, batting your campaign out of the park can leave you – and your clients – jumping with joy.
By Shea Bennett on June 11, 2013 9:00 AM
If you’re in the business of using social media for business then, like many, you’ll have faced a specific problem: how do you measure ROI?
It’s proven to be a particularly difficult nut to crack, largely because the tried-and-tested methods of measuring return on investment that marketers and brands have used in the past (for example, sales and footfall) don’t necessarily apply well to social media channels such as Twitter and Facebook, which present a range of metrics that are somewhat unique to them, such as digital engagement, social proof and cross-channel impact (i.e., mobile). And as the demand to better understand and measure social media ROI has grown, so too has the need for bespoke social media analytics software, apps and tools.
By Shea Bennett on May 29, 2013 3:00 PM
Want more retweets on Twitter? Sure, who doesn’t, right?
So… have you tried asking for them?
Yep. Tweets that include the phrase “please retweet” are significantly more likely to be retweeted than other kinds of tweet (i.e., those that don’t say “please retweet”). And it has to be longhand, too – asking for someone to “please RT” generates a measurably lower return.
By Shea Bennett on April 17, 2013 6:00 AM
Did you know that Twitter is the business to business (B2B) social media platform of choice, favoured by 85 percent of B2B brands, ahead of LinkedIn (82 percent), YouTube (77 percent) and Facebook (71 percent)?
These are the latest findings from B2B Marketing in their 2013 Social Media Benchmarking Report, which noted that while driving traffic to their website was the primary goal for B2B marketers using social media, almost two-thirds (61 percent) described their social marketing strategy as “ad-hoc”.