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Posts Tagged ‘social media ROI’

61% Of Marketing Pros Use Social Media Analytics Tools [STUDY]

61% Of Marketing Pros Use Social Media Analytics Tools [STUDY]

Almost two-thirds of marketing professionals use social media analytics tools, with campaign tracking their number one objective, reveals a study by Demand Metric that was sponsored by NetBase.

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Instagram Dwarfs Facebook, Twitter For Brand Engagement [STUDY]

Instagram Dwarfs Facebook, Twitter For Brand Engagement [STUDY]

Instagram has about 150 million monthly active users (MAUs), approximately an eighth that of owner Facebook and some way short of Twitter, but a new study has suggested that for brands looking to generate engagement from users, Instagram could well be the way to go.

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7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC]

7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC]

So you’ve established your Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn and (why not) Snapchat social media profiles for your business, and now you get to sit back and enjoy all that sweet, sweet engagement.

Right? Wrong. You have to do the work. Which means posting regular updates, developing a consistent style, commenting on the posts of others, being generous with praise, helping whenever you can, connecting with relevant contacts and simply putting yourself out there.

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Twitter, Facebook, Pinterest Buttons Rated Most Effective Social Media Marketing Tactic [STUDY]

Twitter, Facebook, Pinterest Buttons Rated Most Effective Social Media Marketing Tactic [STUDY]

Eight in ten digital markets say that social sharing – adding Twitter, Facebook, Pinterest and other social networking icons to their product pages – is somewhat or very effective for increasing conversions from consumers, reports eMarketer, citing data from Adobe.

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Email Generates 40x More Customers Than Twitter And Facebook Combined [STUDY]

Email Generates 40x More Customers Than Twitter And Facebook Combined [STUDY]

Email? Ha! That’s so 1995. Who needs that old dog when you have new, exciting platforms such as Twitter and Facebook?

Right? Wrong. Study after study continues to prove that email still¬†converts better than social media for converting customers. Indeed, new data suggests it might be almost forty times as effective, so clearly there’s life in the old boy yet.

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Facebook Leads Pinterest, Twitter For Social Shopping Impact As New Contender Emerges [STUDY]

Facebook Leads Pinterest, Twitter For Social Shopping Impact As New Contender Emerges [STUDY]

Which social media channels are driving traffic and conversions for retail websites?

In an updated study, RichRelevance tracked more than 689 million shopping sessions between January and September 2013, and discovered that Facebook continues to dominate, with both Pinterest and (especially) Twitter some way behind. Indeed, it’s a surprising new contender that’s putting the most pressure on Facebook – and I can almost guarantee that it isn’t the one that you’re thinking of.

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Less Than Half Of Customers Trust Ads On Social Networks [INFOGRAPHIC]

Less Than Half Of Customers Trust Ads On Social Networks [INFOGRAPHIC]

Do your customers trust your messages?

You’d like to think so. But irrespective of how many thousands of dollars you have invested in a first-rate marketing campaign, getting your target audience to believe you is by no means guaranteed. Indeed, people are far more likely to believe recommendations from friends and family – and even strangers – than they are from brand messages online, and ads on social networks are amongst some of the least trusted forms of advertising.

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10 Amazing Examples Of Social Media ROI [INFOGRAPHIC]

How’s your social media ROI?

Here’s a better question, perhaps: how are you measuring it?

The tried and tested methods of evaluating return on investment don’t always apply quite as explicitly when it comes to gauging success on platforms such as Twitter and Facebook. While these tools can be used effectively to drive orders and boost sales, your efforts are perhaps better measured in different metrics, such as growth of community, brand awareness and website footfall, certainly in the early stages of your strategy.

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From Cave Paintings To Twitter – Social Media And The Future Of Marketing [INFOGRAPHIC]

Did you know that the human brain processes visual information up to 60,000 times faster than plain text?

Smart marketers caught on to this fact a long, long time ago. From our earliest days of cave drawings (arguably the first “promotional” message) and smoke signals to Facebook and Twitter, we have learned that people understand and remember images at a significantly greater rate than written information, or even sound. And, in this modern, social world, this science has never been clearer.

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Social Media Marketers Value Engagement And Influence Over Sales, Says Study [REPORT]

How do you measure social media ROI?

While social media marketing, as a concept, is less than a decade old, best practices for generating and measuring return on investment have proven particularly difficult nuts to crack.

So how are brands defining goals?

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