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Posts Tagged ‘social media ROI’

Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]

Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]

Social media has quickly established itself as an efficient and relatively cost-effective way for brands of all shapes and sizes to build a relevant, engaged audience to drive awareness and website traffic, but is that attention converting into sales?

No, says a new study, which suggested that social media accounted for just 1 percent of orders to U.S. retail websites from digital marketing channels in the first quarter of 2014.

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How To Fuel Your Sales Engine With Social Content [INFOGRAPHIC]

How To Fuel Your Sales Engine With Social Content [INFOGRAPHIC]

Here are some numbers for you. Each and every day, 350 million photos are uploaded on to Facebook and 500 million tweets are posted to Twitter.

So, here’s the million dollar question: how do you convert that into sales?

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B2B Marketers Are Still Struggling To Measure Social Media ROI [STUDY]

B2B Marketers Are Still Struggling To Measure Social Media ROI [STUDY]

How do you measure social media return on investment (ROI)?

Since the dawn of social networking, evaluating the performance of brand campaigns has proven to be a difficult nut to crack, particularly for business to business (B2B) organisations. Indeed, just 16 percent of B2B marketers in the United Kingdom believe that they are able to consistently measure social media ROI, with two in five having almost no success.

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A Week In The Life Of A Social Media Brand [INFOGRAPHIC]

A Week In The Life Of A Social Media Brand [INFOGRAPHIC]

Socially media evolved considerably in the year between 2012 and 2013, and brands across the world took notice, delivering richer, highly-engaged content to an ever-growing audience, which demanded more, more, more.

After all, social media never sleeps. It’s a 24/7 business, and once you’ve turned the power on, you can’t switch it off. Social media can’t be bargained with. It can’t be reasoned with. It doesn’t feel pity, or remorse, or fear. And it absolutely will not stop, ever, until you are dead.

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How To Use Color In Your Social Media Strategy [INFOGRAPHIC]

How To Use Color In Your Social Media Strategy [INFOGRAPHIC]

The majority of people learn from and interpret a message more easily and at a greater speed from an image than they do a text-only missive, and studies have shown that nine in 10 of us make decisions on purchases based on visuals.

And it’s not just pictures – colours are also important. Naturally, all of this is significant when planning your social media strategy.

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Interaction, Influence And Traffic Rated Top Engagement Goals For Digital Marketers [STUDY]

Interaction, Influence And Traffic Rated Top Engagement Goals For Digital Marketers [STUDY]

As a social media marketer who manages updates and strategy for a top brand, what are your most important metrics for measuring engagement rates within your campaigns?

If you’re like eight in 10 of your peers it’s user interaction that’s your top priority, ahead of reaching influencers and driving website traffic, reveals a new study.

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The World Of Social Media Monitoring And Analytics [INFOGRAPHIC]

The World Of Social Media Monitoring And Analytics [INFOGRAPHIC]

In less than a decade social media has rapidly grown from a casual way to connect with friends and family to a global e-commerce powerhouse, with brands of all shapes and sizes from all corners of the world using platforms such as Twitter, Facebook, Instagram and Pinterest to grow huge audiences, drive engagement and boost website referral traffic and sales.

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61% Of Marketing Pros Use Social Media Analytics Tools [STUDY]

61% Of Marketing Pros Use Social Media Analytics Tools [STUDY]

Almost two-thirds of marketing professionals use social media analytics tools, with campaign tracking their number one objective, reveals a study by Demand Metric that was sponsored by NetBase.

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Instagram Dwarfs Facebook, Twitter For Brand Engagement [STUDY]

Instagram Dwarfs Facebook, Twitter For Brand Engagement [STUDY]

Instagram has about 150 million monthly active users (MAUs), approximately an eighth that of owner Facebook and some way short of Twitter, but a new study has suggested that for brands looking to generate engagement from users, Instagram could well be the way to go.

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7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC]

7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC]

So you’ve established your Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn and (why not) Snapchat social media profiles for your business, and now you get to sit back and enjoy all that sweet, sweet engagement.

Right? Wrong. You have to do the work. Which means posting regular updates, developing a consistent style, commenting on the posts of others, being generous with praise, helping whenever you can, connecting with relevant contacts and simply putting yourself out there.

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