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Posts Tagged ‘social media shopping’

75 Percent of Moms Say They Won’t Use Social Media for Back-To-School Shopping

75 Percent of Moms Say They Won't Use Social Media for Back-To-School Shopping

With all the mommy blogger hype, you’d think that moms would be flocking to Twitter, Facebook and other social networks to do their back-to-school shopping. But a new study says otherwise.

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20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]

20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]

15-24 year-olds in the United Kingdom will spend £5.7 billion online in 2014, with almost three in 10 having purchased a product through social media, reveals a new study.

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Social Media And The Female Shopper: What Brands Need To Know This Holiday Season [INFOGRAPHIC]

Social Media And The Female Shopper: What Brands Need To Know This Holiday Season [INFOGRAPHIC]

Did you know that 62 percent of women get beauty inspiration online, and that 81 percent spend more on clothes in the holiday season compared to the rest of the year?

What if I told you that 75 percent of women will buy at least one new outfit to wear during the holidays, that blogs still rule for food inspiration or that women are four times more likely to get beauty information from Pinterest than they are brand makeup sites?

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Brace Yourself: 83% Of UK Consumers Won’t Use Social Media For Christmas Gift Recommendations [STUDY]

Brace Yourself: 83% Of UK Consumers Won't Use Social Media For Christmas Gift Recommendations [STUDY]

Lately we’ve seen study after study that seems to show social media’s growing importance as a medium for research and inspiration for retail purchases, but there’s one thing that all of these reports have in common: they’ve been taken in the U.S.

In the rest of the world, proactive use of social media isn’t perhaps quite as advanced (slash commercial), certainly when the end game is e-commerce. The UK, for example, doesn’t appear to have much use for social media at all when it comes to Christmas gift recommendations. And when you stop to think about it, that kind of makes sense.

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The Top 10 Most Wanted Holiday Gifts (As Chosen By Social Media Users) [INFOGRAPHIC]

The Top 10 Most Wanted Holiday Gifts (As Chosen By Social Media Users) [INFOGRAPHIC]

What’s on the top of your must-have holiday wish list this season?

Well, if you’re anything like the majority of social media users, it’s cold, hard cash that’s your preferred gift of choice, followed by gift cards and iPhones. Material lot, aren’t you?

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Facebook Leads Pinterest, Twitter For Social Shopping Impact As New Contender Emerges [STUDY]

Facebook Leads Pinterest, Twitter For Social Shopping Impact As New Contender Emerges [STUDY]

Which social media channels are driving traffic and conversions for retail websites?

In an updated study, RichRelevance tracked more than 689 million shopping sessions between January and September 2013, and discovered that Facebook continues to dominate, with both Pinterest and (especially) Twitter some way behind. Indeed, it’s a surprising new contender that’s putting the most pressure on Facebook – and I can almost guarantee that it isn’t the one that you’re thinking of.

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Friend, Follow, Like, Buy – How Social Media Impacts Shopping [INFOGRAPHIC]

Friend, Follow, Like, Buy - How Social Media Impacts Shopping [INFOGRAPHIC]

Shares on social media create shoppers. But not all social shares are created equally.

A Vision Critical survey of social media purchasing trends discovered that Facebook, Twitter and Pinterest each play a different role in how consumers find and share purchase information, with the impact of these platforms varying both by sector and the stage of the buying process.

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Twitter’s Influence On Holiday Shopping [INFOGRAPHIC]

Twitter’s Influence On Holiday Shopping [INFOGRAPHIC]

Holiday heyday is just around the corner, and digital marketers and social media managers are already elbow-deep in Twitter promotion plans.

Accordingly, Twitter commissioned a survey from research firm DB5, which surveyed 2,000 U.S. holiday shoppers, more than half of whom use Twitter regularly.

Here’s what they found.

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How Social Media Is Changing The Way Your Customers Shop Online [INFOGRAPHIC]

How Social Media Is Changing The Way Your Customers Shop Online [INFOGRAPHIC]

Did you know that a recent study revealed that 38 million 13 to 18 year olds in the U.S. said that their purchasing decisions were influenced by social media?

75 percent of Facebook purchasers said that they asked for their friends’ advice before buying, and 81 percent of shoppers say that posts from their friends on social media platforms such as Twitter and Facebook directly impact their shopping decisions.

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Social Commerce Is About To Blow Up, And Twitter’s Part Of It [INFOGRAPHIC]

The online retail industry is mammoth – headed to be worth $279 billion by 2015 (more by some estimates) – with social commerce ballooning under that umbrella.

Indeed, Mark Zuckerberg himself predicted that social commerce will be the next online space to blow up.

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