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Posts Tagged ‘social media study’

81.9% of Social Shares Happen on Facebook (Twitter: 8.6%, Pinterest: 3%) [STUDY]

81.9% of Social Shares Happen on Facebook (Twitter: 8.6%, Pinterest: 3%) [STUDY]

More than eight in 10 of all social media shares take place on Facebook, reveals a new study, almost 10 times as many as that of its nearest rival: Twitter.

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Four in Five Marketers Promote Content via Social Media [STUDY]

Four in Five Marketers Promote Content via Social Media [STUDY]

80 percent of U.S. marketing professionals use social media to promote their content, reveals a new study.

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33% Comment on Facebook or Twitter About What They’re Watching on TV in the UK [STUDY]

33% Comment on Facebook or Twitter About What They're Watching on TV in the UK [STUDY]

A survey of 11,000 people in the United Kingdom has found that one third (33 percent) comment on Facebook or Twitter about what they’re watching on television during the show.

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70% of College Students Post to Snapchat Daily (Twitter: 46%, Facebook: 11%) [STUDY]

70% of College Students Post to Snapchat Daily (Twitter: 46%, Facebook: 11%) [STUDY]

Remember when everyone thought Snapchat was just a novelty app? Something trivial, used by kids? How we all rolled our eyes when Snapchat had the audacity to turn down a $3 billion buyout from Facebook?

And do you also remember, earlier this month, when we told you that Snapchat is now more popular than Twitter amongst 18-34 year-olds? Well, a new study has revealed that 70 percent of U.S. college students now post to Snapchat daily, compared to just 11 percent who do the same on Facebook.

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66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY]

66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY]

When you’re using platforms such as Facebook, Twitter and Instagram, do you ever think about your privacy?

If so, you’re far from alone, as a new study has revealed that a large number of U.S. internet users are concerned about their privacy when using social networks, with Facebook topping the poll.

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99% of Social Media Posts Generate Almost no Engagement [STUDY]

99% of Social Media Posts Generate Almost no Engagement [STUDY]

A new study has revealed that 99 percent of organic, unpaid social media posts generate little to no engagement, with that remaining one percent soaking up almost all of the Likes, retweets, shares and comments across the top platforms.

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Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

How do you measure the return on investment for your social media campaigns?

It’s the age-old question, and one that brands and marketing departments have struggled to answer for a decade now. And they’re still mystified: a new study reveals that just one third of executives are confident that they can accurately measure the effect of company social media use.

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20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]

20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]

15-24 year-olds in the United Kingdom will spend £5.7 billion online in 2014, with almost three in 10 having purchased a product through social media, reveals a new study.

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Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY]

Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY]

Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that time that is used by social networking on platforms such as Facebook, Twitter, Snapchat and Instagram, reveals a new study.

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Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]

Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]

Remember when Snapchat had the audacity to turn down a $3 billion buyout offer from Facebook?

Turns out that might have been a very smart play, as the photo-sharing and chat app is now more popular than Twitter amongst the key millennial demographic, and has Instagram up next in its sights.

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