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Posts Tagged ‘social media study’

The 10 Biggest Challenges Facing Social Media Marketers

The 10 Biggest Challenges Facing Social Media Marketers

Assessing the effectiveness of their social media activities is the number one challenge facing social media professionals worldwide, reveals a new study.

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96% of Brands Worldwide Use #Twitter

96% of Brands Worldwide Use Twitter

The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study.

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More Voters Following Political Leaders on Social Media, Says Study

More Voters Following Political Leaders on Social Media, Says Study

16 percent of registered voters now use platforms such as Twitter and Facebook to follow political candidates, parties and elected officials, reveals a new study from Pew Research.

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Nurses @ Work: Digital & Social Media Habits [INFOGRAPHIC]

Nurses @ Work: Digital & Social Media Habits [INFOGRAPHIC]

Almost three-quarters (73 percent) of healthcare respondents to a recent survey said that organisational policies strictly prohibit direct patient care staff to have any interaction with patients on social media sites.

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Advertisers Are Moving Funds From Print, TV And Display (But Not Social) Into Mobile

Advertisers Are Moving Funds From Print, TV And Display (But Not Social) Into Mobile

A new study has revealed that a large number of advertisers are planning to shift funds away from traditional ad formats into mobile ads over the next 12 months, but social media spend, both owned and paid, won’t be heavily depleted.

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Social Networking Number One Amongst All Mobile App Users, Age Groups in Australia

Social Networking Number One Amongst All Mobile App Users, Age Groups in Australia

Social networking is the top mobile app category in Australia, both overall and amongst every major age demographic, reveals a new study.

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40% of Twitter Profiles Use an Adblocker

40% of Twitter Profiles Use an Adblocker

New platform Ello is generating interest with the promise of advertising-free social networking, positioning itself as the “anti-Facebook” within the space.

Of course, it’s not just Facebook that shows ads to social media users; Twitter does, too. However, a new study has revealed that two in five Twitter users have an adblocker installed on their internet browser, second only behind Reddit amongst all social channels.

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Facebook Dwarfs Pinterest, Twitter (And Everyone Else) for Website Traffic

Facebook Dwarfs Pinterest, Twitter (And Everyone Else) for Website Traffic

Facebook drives more than a fifth of all social media referral traffic to websites.

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The 50 Most Influential Brands on Social Media

The 50 Most Influential Brands on Social Media

Klout has published its first list of the 50 global brands with the most social influence and engagement.

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5 in 6 Social Messages Sent to Brands Are Ignored

5 in 6 Social Messages Sent to Brands Are Ignored

Over the past year the number of social messages sent to brands has increased by a pretty staggering 77 percent.

More specifically, customers are sending twice as many messages that actually require a response from brands.

So: how many of those enquiries are being answered?

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