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Posts Tagged ‘social media study’

How To Build Your Digital Audience Across Social Media, Email And Mobile [INFOGRAPHIC]

How To Build Your Digital Audience Across Social Media, Email And Mobile [INFOGRAPHIC]

Why is it that some businesses on social media seem to effortlessly command a large, loyal following of highly-engaged followers and fans, who happily gobble up their product updates and click on (and share) their links, while others are relieved if some social tumbleweed just happens to blow by once or twice a week?

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Just 45% Of Brands Have Policy For Dealing With Customer Complaints On Social Media [STUDY]

Just 45% Of Brands Have Policy For Dealing With Customer Complaints On Social Media [STUDY]

Less than half of brands have effective policy in place for dealing with negative posts on their social media channels, reveals a new study from Social Media Marketing University (SMMU).

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61% Of Marketing Pros Use Social Media Analytics Tools [STUDY]

61% Of Marketing Pros Use Social Media Analytics Tools [STUDY]

Almost two-thirds of marketing professionals use social media analytics tools, with campaign tracking their number one objective, reveals a study by Demand Metric that was sponsored by NetBase.

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Teens, Millennials Prefer Facebook (And YouTube) To Twitter For Connecting With Brands [STUDY]

Teens, Millennials Prefer Facebook (And YouTube) To Twitter For Connecting With Brands [STUDY]

When you’re looking to connect with a brand on social media, which channel do you prefer?

Almost six in 10 consumers aged 14-34 prefer Facebook for communications from brands, reveals a new study from The Intelligence Group, compared to just 12 percent who cite Twitter as their preference.

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Teens, Millennials Prefer YouTube To Facebook, Instagram To Twitter [STUDY]

Teens, Millennials Prefer YouTube To Facebook, Instagram To Twitter [STUDY]

74 percent of 14-18 year-olds and 68 percent of 19-24 year-olds in the U.S. use YouTube, which is above Facebook and significantly more than Twitter, reveals a new study from The Intelligence Group.

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Instagram Dwarfs Facebook, Twitter For Brand Engagement [STUDY]

Instagram Dwarfs Facebook, Twitter For Brand Engagement [STUDY]

Instagram has about 150 million monthly active users (MAUs), approximately an eighth that of owner Facebook and some way short of Twitter, but a new study has suggested that for brands looking to generate engagement from users, Instagram could well be the way to go.

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Twitter, Facebook, Pinterest Buttons Rated Most Effective Social Media Marketing Tactic [STUDY]

Twitter, Facebook, Pinterest Buttons Rated Most Effective Social Media Marketing Tactic [STUDY]

Eight in ten digital markets say that social sharing – adding Twitter, Facebook, Pinterest and other social networking icons to their product pages – is somewhat or very effective for increasing conversions from consumers, reports eMarketer, citing data from Adobe.

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Today’s Job Seeker: Social Networking For A Mobile Workforce [INFOGRAPHIC]

Today's Job Seeker: Social Networking For A Mobile Workforce [INFOGRAPHIC]

Did you know that the latest statistics show that the social job seeker is typically a woman, aged 30-39 who is college-educated?

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58% Will Purchase Based On Friends’ Social Media Recommendations [STUDY]

58% Will Purchase Based On Friends' Social Media Recommendations [STUDY]

Almost six in ten U.S. social media users will go on to make a purchase based on a friend’s social media post, with more than one quarter (28 percent) of 18-34 year-olds ‘fairly’ or ‘very likely’ to buy following social recommendations of friends, reveals a new study.

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IT Marketing And The Rise Of Social Media [STUDY]

IT Marketing And The Rise Of Social Media [STUDY]

75 percent of information technology (IT) marketers rate social media as a top trend driving technology today, with four in five (81 percent) believing that the greater emphasis on social media represents a “cultural shift” in marketing communications.

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