In less than a decade, social media has empowered businesses of all shapes and sizes across almost every industry worldwide to attract and engage with fans and customers to raise awareness, drive website football and boost sales, but it’s a relationship that, by definition, has to work both ways.

Accordingly, platforms such as Twitter and Facebook have made it increasingly difficult for brands to maintain control of their online reputation, with these (and other) channels also empowering customers to proactively voice their opinion and share their experiences about these companies (and their products and services). Which, of course, is fantastic when everybody is happy, but let’s return to the real world for a moment: what do you do when things go wrong?

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Teens may be using Facebook more than Twitter, but there’s still a decent amount of them bopping about – and the way many of them use Twitter is . . . disturbing.

Is this just expected teen behavior, acting out and such, or is it something more? Has online participation permanently changed our children?

Jesse Miller at the Huffington Post thinks so, and he draws a dark picture.

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