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Posts Tagged ‘social shopping’

Facebook Leads Pinterest, Twitter For Social Shopping Impact As New Contender Emerges [STUDY]

Facebook Leads Pinterest, Twitter For Social Shopping Impact As New Contender Emerges [STUDY]

Which social media channels are driving traffic and conversions for retail websites?

In an updated study, RichRelevance tracked more than 689 million shopping sessions between January and September 2013, and discovered that Facebook continues to dominate, with both Pinterest and (especially) Twitter some way behind. Indeed, it’s a surprising new contender that’s putting the most pressure on Facebook – and I can almost guarantee that it isn’t the one that you’re thinking of.

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Friend, Follow, Like, Buy – How Social Media Impacts Shopping [INFOGRAPHIC]

Friend, Follow, Like, Buy - How Social Media Impacts Shopping [INFOGRAPHIC]

Shares on social media create shoppers. But not all social shares are created equally.

A Vision Critical survey of social media purchasing trends discovered that Facebook, Twitter and Pinterest each play a different role in how consumers find and share purchase information, with the impact of these platforms varying both by sector and the stage of the buying process.

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How Social Media Is Changing The Way Your Customers Shop Online [INFOGRAPHIC]

How Social Media Is Changing The Way Your Customers Shop Online [INFOGRAPHIC]

Did you know that a recent study revealed that 38 million 13 to 18 year olds in the U.S. said that their purchasing decisions were influenced by social media?

75 percent of Facebook purchasers said that they asked for their friends’ advice before buying, and 81 percent of shoppers say that posts from their friends on social media platforms such as Twitter and Facebook directly impact their shopping decisions.

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65% Of Shoppers Use Social Media To Find The Perfect Gift [INFOGRAPHIC]

How has social media impacted holiday shopping? Crowdtap polled 1,400 male and female shoppers to establish what influences their purchase decisions, and discovered that almost two-thirds (64.8 percent) use platforms such as Facebook, Twitter and Pinterest to find the perfect gift, and 67 percent went on to purchase an item that they discovered on social media.

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The State Of Department Stores In 2013 [INFOGRAPHIC]

Not so long ago, department stores were the chic shopping destination of any American city, the first to stock high-end clothing lines from Paris and guaranteed to match luxe goods with exceptional customer service.

Now embattled department stores (looking at you, J.C. Penney) find their customer bases crumbling as they struggle to prove their social savvy.

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The Rise Of Social Commerce – Incredible Statistics, Facts & Figures [INFOGRAPHIC]

Did you know that each and every minute of the day, 100,000 tweets are sent, 684,478 pieces of content are shared on Facebook and 3,600 photos are published on Instagram?

Think that’s all? Far from it. Every 60 seconds 48 hours of video are uploaded to YouTube, 47,000 apps are downloaded from the App Store and an amazing two million search queries are made on Google.

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Modern Shoppers’ Path To Purchase [INFOGRAPHIC]

The way people shop and make purchase decisions has changed dramatically with the advent of social media.

Indeed, not only does e-commerce account for 8% of all retail sales in the U.S., online retail is expected to outpace sales growth at physical stores over the next 5 years, reaching an incredible $370 billion by 2017.

And it’s not just e-commerce websites that these numbers are credited to: sales of physical goods through social networks are pegged to grow to $14 billion of U.S. sales by 2015.

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How Does Social Media Impact Shopping? [INFOGRAPHIC]

Did you know that 81 percent of shoppers say that posts from their friends on social media platforms such as Twitter and Facebook directly impacted their purchasing decisions?

Moreover, 30 percent of social media shoppers respond better to brand offers when they have been reposted by a friend, and almost two-in-five moms (38 percent) are more likely to purchase from brands they “Like” on Facebook than other women.

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Shoppers Still Prefer Facebook (Over Twitter And Pinterest) For Sharing Product Information [STUDY]

2012 will be remembered as a mixed year for Facebook, with superior marketing functionality, an increased mobile presence and the social network’s triumphant march to one billion active users contrasting somewhat with a widely-criticised (and underperforming) IPO, big brand abandonment and continuing privacy issues.

But one area where Facebook still dominates all the other social networks combined is its placement as the de facto sharing tool for users who want to talk about products, which is very good news for Mark Zuckerberg et al going into 2013.

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How Social Media, Smartphones And Tablets Are Transforming Online Shopping [INFOGRAPHIC]

Did you know that 64 percent of smartphone owners shop online using their device, and that the social media savvy are amongst the most active shoppers around, with 60 percent of Facebook users saying they would discuss a product or service if they were offered a deal of some kind?

Modern technologies such as social media, smartphones and tablets have transformed the retail business – 167 million people are expected to shop online in 2012, spending on average $1,800 per person – and links to user-generated content on Facebook, Twitter and review sites make up a quarter of the search results for the top 20 brands in the world.

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