By Shea Bennett on December 18, 2014 9:00 AM
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Posts Tagged ‘social shopping’
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Shares on social media create shoppers. But not all social shares are created equally.
A Vision Critical survey of social media purchasing trends discovered that Facebook, Twitter and Pinterest each play a different role in how consumers find and share purchase information, with the impact of these platforms varying both by sector and the stage of the buying process.
Not so long ago, department stores were the chic shopping destination of any American city, the first to stock high-end clothing lines from Paris and guaranteed to match luxe goods with exceptional customer service.
Indeed, not only does e-commerce account for 8% of all retail sales in the U.S., online retail is expected to outpace sales growth at physical stores over the next 5 years, reaching an incredible $370 billion by 2017.
And it’s not just e-commerce websites that these numbers are credited to: sales of physical goods through social networks are pegged to grow to $14 billion of U.S. sales by 2015.
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