By Shea Bennett on February 7, 2014 9:00 AM
Medshadow Foundation is looking for a Features Editor/Newsletter Editor (NYC - Remote). next job Coin Center is looking for a Director of Communications. next job IslandWood is looking for a Digital Strategies Coordinator. next job Stanton Carpet is looking for a Social Media Coordinator (Part Time). next job Allure.com is looking for a Freelance Social Media Editor. next job National Science Teachers Association is looking for a Communications Coordinator. next job Aeon Media is looking for a Social Media Manager. next job Start-Up Social Media Firm w/ Established Clients is looking for a Vice President, Social. see all
Posts Tagged ‘social super bowl’
Starting November 10, get hands-on social media training for beginners! In our popular online boot camp, you'll hear from social media and marketing experts on how to get set-up on the major social platforms, create meaningful content, and engage with your audience across various sites. Register now!
Ads have become almost as much a part of the Super Bowl as the event itself, and this year’s matchup was no exception, with buzz around the commercials quickly moving to Twitter and Facebook.
Indeed, 583,152 tweets and 650,757 Facebook posts were written about Super Bowl ads, with Budweiser, Pepsi and Coca Cola picking up the most mentions.
Super Bowl XLVII was the most watched game in history and, as such, was the ideal opportunity for brands to attract new customers through the use of smart, innovative and, vitally, engaging marketing campaigns that inspired them to take action.
The matchup between the Ravens and the 49ers was certainly popular on Twitter, with 24.1 million tweets shared from 240 countries.
However, out of the 126 different ads that were shown during the Super Bowl, while one third used hashtags and more than half displayed a URL, only two commercials sought to actively drive any kind of customer registration. Which, when you think about it, is really kind of the point.