By Shea Bennett on February 7, 2014 9:00 AM
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Posts Tagged ‘social super bowl’
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Ads have become almost as much a part of the Super Bowl as the event itself, and this year’s matchup was no exception, with buzz around the commercials quickly moving to Twitter and Facebook.
Indeed, 583,152 tweets and 650,757 Facebook posts were written about Super Bowl ads, with Budweiser, Pepsi and Coca Cola picking up the most mentions.
Super Bowl XLVII was the most watched game in history and, as such, was the ideal opportunity for brands to attract new customers through the use of smart, innovative and, vitally, engaging marketing campaigns that inspired them to take action.
The matchup between the Ravens and the 49ers was certainly popular on Twitter, with 24.1 million tweets shared from 240 countries.
However, out of the 126 different ads that were shown during the Super Bowl, while one third used hashtags and more than half displayed a URL, only two commercials sought to actively drive any kind of customer registration. Which, when you think about it, is really kind of the point.