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Posts Tagged ‘social tv engagement’

HBO’s ‘True Blood’ Proves Fans Love Fangs On Social Media [INFOGRAPHIC]

Socialbakers took a look at social media to see how HBO’s cult hit True Blood fared during its hotly anticipated sixth season.

The analytics provider monitored the official True Blood Facebook page, Twitter profile, and YouTube account throughout the entire season to gauge how much buzz the series generated with fans. The results, below.

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Twitter Testing New “TV Trending” Feature For Some Users

We are officially in the age of social TV, one in which 40% of American smartphone and tablet users log onto a social network – read: Twitter – when tuning into the tube.

And with last month’s global launch of Twitter TV Ad Targeting, a new service designed to enable Twitter and TV ad campaigns to be synchronized, Twitter and TV’s symbiotic relationship is stronger than ever.

Read on for the latest development.

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Ad Age And Trendrr Present The Social TV Ecosystem Chart 2.0

Social media monitoring firm Trendrr and Advertising Age have partnered up to present the enhanced second edition of their Social TV Ecosystem Chart.

The result is a robust diagram that depicts the rapidly morphing social TV sector, of which Twitter plays a massive part.

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The Hispanic Youth Awards, July 18, To Be Deeply Integrated With Twitter

The Hispanic Youth Awards, set to air on Univision this Thursday, July 18 at 7 p.m. EST, will incorporate Twitter in multiple ways.

A breakdown of the awards show’s major social TV push, below.

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Syfy’s Sharknado Storms Twitter With More Than 440,000 Tweets

Last week, the Syfy network aired the much-buzzed-about Sharknado, a ridiculous made-for-TV movie about a tornado of sharks that rains on Los Angeles, starring Tara Reid.

And the reaction on Twitter was equally ridiculous. A breakdown of the stats, below.

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2012 Brought 800% Increase In Top TV Show Tweets

It looks like Nielsen had good reason to create a new metric based entirely on tweet data: 2012 brought an 800% increase in top TV show tweets!

Many shows now include hashtags to encourage conversations online. Earlier this year, we shared a study reporting that 18% of viewers remembered seeing a hashtag on tv, and that number has undoubtedly increased.

Is your favorite show among those most socially shared online?

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