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Posts Tagged ‘Sweden’

The @Sweden Account Is Far From A Failure – It’s Marketing Gold

Have you heard about the controversial @Sweden Twitter handle today? Too many times by now, no doubt, as there are posts going up everywhere about @Sweden’s ‘failed social media experiment,’ which has gone horribly, HORRIBLY wrong! [Insert gasp here.]

But has it gone wrong? Are the @Sweden account holders and thinkers behind this idea wringing their hands nervously and figuring out who to offer up as a scapegoat to be fired? We think not. And we’ll tell you why.
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Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

75% Of Swedes Aren’t Familiar With Twitter

According to a recent survey, three out of four Swedes say they are unfamiliar with Twitter – although eight of ten from that same survey say that Twitter has a large impact on the issues of the day.
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Why Are Citizens Running The Official Twitter Account For Sweden?

Sweden certainly gets bonus points for creativity on this Twitter stunt: they’re letting one of their citizens take over their Twitter account each week, and tweet anything they like.

Cutting edge marketing or just a bit crazy?
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