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Posts Tagged ‘Sweden’

The @Sweden Account Is Far From A Failure – It’s Marketing Gold

Have you heard about the controversial @Sweden Twitter handle today? Too many times by now, no doubt, as there are posts going up everywhere about @Sweden’s ‘failed social media experiment,’ which has gone horribly, HORRIBLY wrong! [Insert gasp here.]

But has it gone wrong? Are the @Sweden account holders and thinkers behind this idea wringing their hands nervously and figuring out who to offer up as a scapegoat to be fired? We think not. And we’ll tell you why.
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75% Of Swedes Aren’t Familiar With Twitter

According to a recent survey, three out of four Swedes say they are unfamiliar with Twitter – although eight of ten from that same survey say that Twitter has a large impact on the issues of the day.
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Why Are Citizens Running The Official Twitter Account For Sweden?

Sweden certainly gets bonus points for creativity on this Twitter stunt: they’re letting one of their citizens take over their Twitter account each week, and tweet anything they like.

Cutting edge marketing or just a bit crazy?
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