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Posts Tagged ‘Technorati’

Blogs Still Rank Higher Than Twitter For Shaping Consumers’ Opinions

Technorati’s 2013 Digital Influence Report, culled from responses from more than 6,000 influencers, 1,200 consumers, and 150 top brand marketers, contains many fascinating nuggets of modern-day marketing insight.

The most important is this: where brands are currently spending in the digital space is not fully aligned with how and where consumers are seeing value and being influenced.

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Social Influencers: Digital Marketers’ Most Misused Resource [INFOGRAPHIC]

The question of the moment for digital marketers (which is to say, marketers) is how to reach influencers on social media.

How can those folks with tens of thousands of Twitter followers and millions of blog pageviews be engaged with and utilized as a brand mouthpiece? And how can that be done organically, to some measurable end?

oBizMedia and MBA in Marketing, using data from Technorati’s 2013 Digital Influence Report, assembled the following infographic, a holistic look at how digital marketers can improve upon their tactics in targeting social influencers.

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Claim Your Twitter Profile On Technorati

Technorati is an internet search engine for searching blog content. The site currently indexes over 112 million blogs and some 250 million pieces of social media.

If you’re a blogger, you probably already use Technorati. It’s a great way to get your content out into the great unknown. As more sites link to your blogs your ‘authority’ rises within Technorati. Blogs with very high authority rank well and get lots of extra traffic.

Now, you can add your Twitter profile to Technorati, too, which will likely lead to greater exposure and possibly more followers. Even if you’re not a blogger or don’t use Technorati, it might be worth opening an account to maximise your Twitter presence.

To claim your Twitter feed, follow these easy steps.

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