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Posts Tagged ‘The Walking Dead’

‘The Walking Dead’ Midseason Finale Dominates Twitter

‘The Walking Dead’ Midseason Finale Dominates Twitter

Did you watch the mid-season finale of AMC’s The Walking Dead? If so, you’re far from alone, as the episode racked up 14.8 million total viewers, breaking the record set by last year’s mid-season finale by a whopping 23 percent.

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The Walking Dead Sets TV, Twitter Ratings Record

The Walking Dead Sets TV, Twitter Ratings Record

Did you watch the season five premier of AMC’s The Walking Dead this week? Exciting, wasn’t it?

Indeed, the show launched with such anticipation that more than 17 million total viewers tuned in to watch, with 11 million of those adults in the key 18-49 demographic.

But what about Twitter?

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The Oscars Gobbles Up The Walking Dead In Top 10 Nielsen Twitter TV Ratings [CHART]

The Oscars Gobbles Up The Walking Dead In Top 10 Nielsen Twitter TV Ratings [CHART]

The relationship between Twitter and television is important for both parties, even if there’s a bit of a disconnect between the sorts of shows real people are watching in their homes and what they’re actually talking about on social media. For example, The Big Bang Theory gets 20 million viewers week in, week out, but nobody is really talking about it on Twitter.

Conversely, a show like The Walking Dead, which has about half Big Bang’s audience, dominates social discourse, ranking as the top show on Twitter every time it airs.

That is, except this week. Except for the Oscars.

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AMC’s Twitter Campaign Bumped Up Ratings By 25 Percent

AMC has been advertising its critically-acclaimed shows on Twitter, and it’s working. 140 Proof and TargetCast have created campaigns for AMC’s shows which are seeing high click-through-rates and bumping up ratings by 25 percent.
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