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Posts Tagged ‘the x factor’

Fox’s “The X Factor” Is First-Ever TV Show To Open Up Voting To Twitter

It seems like every month there’s another indication that Twitter is moving closer and closer to the mainstream.

This week, Fox and Twitter announced that Fox’s “The X Factor” would allow viewers to cast their votes for their favorite contestants using Twitter.
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Twitter Tools for Marketing

Twitter Tools for MarketingWork with the formerly founding editor of AllTwitter to learn the tools and applications to maximize your impact! Starting December 3, Lauren Dugan will teach you how to manage your Tweet schedule using programs like TweetDeck and Hootsuite, search for people, trends, and content, and analyze your social growth and other important metrics. Register now!

Take That’s Gary Barlow Joins Twitter Live On The X Factor, Gains 100,000 Followers In An Hour

In a testament both to the appeal of Twitter and the power of The X Factor brand, Take That frontman and UK X Factor judge Gary Barlow sent his first-ever tweet live on the show yesterday, and accumulated more than 100,000 followers in less than an hour.

This was impressive enough, but perhaps unsurprising given that The X Factor is Britain’s biggest television series, boasting around 13 million viewers. However, Barlow’s announcement didn’t take place on the main show at all – instead, he sent the tweet during follow-up companion show The Xtra Factor, which airs on a different channel with a significantly smaller audience.

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According To Twitter’s Trending Topics, Lady Gaga Is Still Trapped On The X Factor

You may have noticed that Lady Gaga has once again breached Twitter’s trending topics. I wonder what she’s done this time? I know – let’s click on the trending topic directly and find out what Twitter has to say about it.

According To Twitter's Trending Topics, Lady Gaga Is Still Trapped On The X Factor

Um, I don’t think so. As the description actually states, Gaga’s performance on The X Factor was back on December 6. It seems extremely unlikely that this would be trending almost a month later, and doing a little research on the (far more reliable) What The Trend? or What The Hashtag? tells me that the real reason Gaga is trending is because she’s announced a tour in South America, including Brazil, in 2010.

If you look closely, #GaGainBrazil is also in Twitter’s top ten, clarifying the meme. And interestingly, they’ve got the right information there.

It’s a good idea to have explanations about the trending topics built into your own website, but it’s really, really poor that nobody has bothered updating this since December 6. Outdated explanations are of less value than no explanation at all.

Sort it out, Twitter. Hire some better people if that’s what it takes. Because if I have to leave your site to find out what is going on within it, you’ve failed.

UPDATE: Seconds after writing this article, Lady Gaga was removed from the trending topics, which is strange as she was nowhere near the bottom when I began to write it. I’m guessing Twitter favoured booting her off the list and having just the one Gaga-related meme, as opposed to, you know, doing a bit of work instead.