Tide Teams Up With NFL To Run A Cool "Color Captain" Twitter Campaign

This football season, NFL laundry sponsor Tide has found an inventive way to leverage its 32-team sponsorship deal with a unique Twitter campaign.

Tide has anointed one player from each NFL team (32 in total) to be a Tide Color Captain, celebrating NFL fans and their passion for their team’s colors.

Each captain has been serving as a photojournalist, sharing behind-the-scenes personal pictures on Twitter that capture “the moments of color celebration that truly motivate them,” on and around game day.

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