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Posts Tagged ‘Twitter Analytics’

Crowd Riff Makes Sports Tweets Interactive – And Informative

Ever want to figure out which fans are super influential about your team (or brand) on Twitter? You know, those fans that talk the talk, providing insight that rivals the sportscasters? Fans that know how to create a Twitter frenzy?

Or are you one of those fans described above? Smartphone in hand during every game, sending out tweets from your couch or from your season-pass-holding seat?

Either way, you’ll want to check this new tool out. It helps teams find superfans and helps superfans cash in on their savvy.
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Doing Twitter Analytics Right: Meet The TwitSprout Team

The TwitSprout team loves what they do. I met them at their office in Waterloo, Ontario, working out of the back of a house owned by another startup co-founder, Michael Litt (@michaelrlitt) of VidYard, where they offered me BBQ veggie burgers and some great insight into where Twitter analytics is headed.

Over grilled-to-perfection burgers, I heard from Dan (@dHolowack), Adrian (@apetresc) and Abhi (@abh1nv) about the new features that current TwitSprout users can expect in the next few months, how competitive the Twitter app developer space is, and just how many long nights and longer days it took them to create and manage one of the smoothest Twitter analytics products on the market.
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Social Media Analytics: Guide To Measuring The ROI Of Your Social Strategy [INFOGRAPHIC]

The ROI (return on investment) of social media is a hot topic – some people think measuring the ROI from Twitter and Facebook campaigns is extremely problematic, whilst others believe that even looking to quantify ROI from these platforms is largely missing the point of ‘social’ media.

But… your boss keeps asking you. What’s my bottom line? Where’s the ROI? How do I know that I’m getting the most bang for my social buck? What are the KPIs (key performance indicators)? How do I know that this isn’t just a big waste of time?

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HootSuite Launches Social Analytics, Gets A Lot Faster

Big update from HootSuite this morning – social analytics.

New features include customisable reports (you can add your company logo and details and send them off to clients and prospects), both enhanced and quick analytics, and more.

Get a better view of your social campaigns with new, more powerful analytics tools, more ways to measure, and customizable reports that will give you a more complete and comprehensive picture of your participation in social spaces.

HootSuite Social Analytics closes the loop between your social messaging with real-time views into campaign results.

Seems like HootSuite might be going after Radian6 et al.

All this is great, but the best part? HootSuite is suddenly a ton faster. Refreshes are super-quick and everything feels slicker and a lot speedier. I like the design changes to the dashboard, too. Good stuff.

Just How Far Did My Tweet Go? Find Out With TweetReach

Tracking and monitoring how well and far your content spreads on Twitter is valuable information for most users, but particularly brands and marketers. Putting an actual number on reach for any URL, username, keyword or phrase is both useful and actionable.

TweetReach gives you detailed reach analysis for any search term on how tweets about that term have spread on Twitter, and returns the data quickly and efficiently as a snapshot.

(Learn more here.)

As a working example, here are the results of a search for Twittercism:

This is a lot of useful data – the image above is trimmed to save space – and I can see myself referring to TweetReach on a regular basis.

Premium options are also available, including a one-time report which tracks up to 1500 tweets for $20, and TweetReach Pro, which allows you to monitor stats in real time (ranges from $84 to an eye-opening $899/month).

What we’d like to see from Twitter’s Upcoming Analytics Product

Twitter’s official analytics product went live with a handful of test users in November, but there is little information out there as to what we’ll actually see when it’s released to the general public. Here is our wishlist of things we’d like to see in Twitter’s analytics when we get our hands on it.
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