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Posts Tagged ‘twitter branding’

Twitter Engagement Report: Latest Industry Research From 3+ Million Tweets [STUDY]

Twitter Engagement Report: Latest Industry Research From 3+ Million Tweets [STUDY]

Twitter now boasts more than 271 million active users and presents a huge opportunity for brands. However, to deliver a return on the platform they need to quickly establish Twitter as both a critical touchpoint and a valuable channel for prospects and customers to connect with and keep connecting.

Which means they need to generate engagement. So what works, and what doesn’t?

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Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!

5 Surprising Stats You Need To Know To Improve Your Twitter Strategy [INFOGRAPHIC]

5 Surprising Stats You Need To Know To Improve Your Twitter Strategy [INFOGRAPHIC]

Did you know that the average brand on Twitter receives 39 mentions each day?

Less than 10 percent of tweets mentioning a company – which could be your company – start with @username. Which means that more than 90 percent of people are talking about you, rather than at you.

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Facebook Outperforms Twitter, Google+ For Social Brand Interactions [STUDY]

Facebook Outperforms Twitter, Google+ For Social Brand Interactions [STUDY]

Have you Liked a brand’s Facebook Page in the last four weeks? Or shared one of their photos with your friends?

Now, how recently have you done this on Twitter?

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Which Brands Rule Twitter? [INFOGRAPHIC]

Which Brands Rule Twitter? [INFOGRAPHIC]

Amongst Twitter’s hundreds of millions of users are a huge number of brands of all shapes and sizes from almost every industry around the globe, and some of them do Twitter very, very well indeed.

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The 7 Strategies For Building The Most Influential Brand on Twitter

You haven’t seen his face on the silver screen (yet) and you won’t find any highly produced pop songs coming from this social media mogul, but Kris Sanchez – creator of the brand UberFacts (@UberFacts on Twitter) – is a celebrity. Since joining Twitter in 2009, his account has grown to more than 4.4 million followers, and his updates spark thousands of retweets, favorites, and replies. But how did he do it?

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