Posts Tagged ‘twitter business’
Did you know that a recent survey showed that people are 25 percent more likely to buy a product that they would be proud to own if it has social media buttons next to it? Conversely, the same study revealed that users are 25 percent less likely to buy an embarrassing product if it’s placed anywhere near a social sharing tool.
Of course, this conflict presents something of a problem for brands. Used well, social media can empower businesses of all shapes and sizes, allowing them to reach vast audiences and shift huge amounts of product. Used poorly, and it’s going to have the exact opposite effect. Egg? Meet face.
Twitter has maintained its position as the most popular social networking site for U.S. financial institutions, says a new study.
In its Social Media Leaders report, Corporate Insight discovered that at the end of 2011, some 92 percent of the financial companies tracked had a presence on Twitter, up from 51 percent in 2010.
Twitter will see $226 million in ad revenues in 2012, showing growth of 83 percent on last year’s total of $139.5 million, predicts market analytics firm eMarketer.
Over the next three years, eMarketer expects Twitter’s growth in ad revenue to remain solid, but slowly taper off, with the social networking platform targeting $399.5 million in revenue next year and $540 million in 2014.
Social media has been instrumental in changing the way that brands and businesses of all sizes implement their marketing strategy and connect with customers, and channels such as Twitter and Facebook can deliver just as much (if not more) value for independent, mom and pop businesses as they can for national and international brands.
Of course, it’s one thing to use social media, but quite another to use it effectively. So how have independents fared in building their online presence?
Twitter’s business model has been pegged to generate $1.194 billion in revenue in 2016 on net margins of 25 percent, says a new report.
The analysis, published on SharesPost and written by Candlestick Advisors, also predicts $166 million in revenue for Twitter in 2011 and $329 million in 2012, but is dependent on seeing some early success from Twitter’s largely unproven ad platform.
HootSuite, the company behind the popular social media dashboard of the same name, has acquired What The Trend, a web-based service that provides user-defined explanations of the top Trending Topics on Twitter.
Following a $3m funding round earlier this month, HootSuite has been on a bit of a buying run of late, with the purchase of What The Trend following recent acquisitions of Twapper Keeper, TwitterBar and Swift App.