While Breaking Bad ended only a few weeks ago, the buzz is still going strong on the Twitter sphere. Clips and remixes of many of the ending’s best moments are still going viral – people can’t get enough of that show.
When you listen to Breaking Bad creator Vince Gilligan, discuss his relationship to his fans, he has a notorious no-web policy. He doesn’t read a single tweet or Facebook message. He explains that it’s not because of some moral principle, but rather because he’s honest with himself and knows even if 99 tweets are positive, it’s that 100th that will bother him. That’s a problem for social media in general – it’s clear that we are more afraid of criticism than we are buoyed by positive feedback.