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Posts Tagged ‘twitter expert’

There Are 181,000 Social Media ‘Gurus’, ‘Marketers’, ‘Mavens’ And ‘Ninjas’ On Twitter

I am not a Twitter guru. And neither are you.

Long-term readers may remember the article I wrote about this very thing a couple of years ago. As I said then:

“The term ‘guru’ has become so over-used and redundant that it’s essentially an insult. It’s up there with ‘social media maven’ and ‘internet marketing expert’ as labels that nobody should want or encourage. Putting aside that no one person can possibly ever know enough about these vast subjects to actually consider themselves worth of such a title, the terminology is so trite, and so cliched, that just hearing it being used in any kind of proactive manner physically makes you cringe.”

I stand by these observations. Unfortunately, I’m far from alone, as a recent study has revealed that there are tens of thousands of people who are happy to describe themselves as a social media ‘guru’, ‘ninja’, ‘expert’ or ‘maven’. Even worse, almost a couple of hundred like to go by ‘social media whore’.

Hey, at least they’re getting paid.

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New To Twitter? Don’t Worry, You Already Know How To Use It [TWITTER TIPS]

Twitter comes with a pretty steep learning curve. When you’re brand new to the network, or still on the outside (looking in), it can sometimes feel a little like this private club that everybody gets except you.

That couldn’t be any further from the truth.

It’s all too easy to think that the path to enlightenment on Twitter requires knowledge of some kind of twenty-first century witchcraft, the capability of which has long-since passed you by. You might think that you’re too old and set in your ways. All this social media stuff? Well, that’s something you couldn’t possibly understand. Right?

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Your Nephew Is Not A Social Media Expert

Social media platforms such as Twitter and Facebook have rapidly integrated themselves into our everyday lives, triggering an enormous shift in how all we share information, both personally and professionally. These channels, uniquely, have empowered brands and customers alike, and, perhaps for the first time in our history, everybody has a voice.

But, much like many other times in our collective past, it isn’t always one that is equal.

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I Am Not A Twitter Guru

And neither are you. Nor should you want to be.

The term ‘guru’ has become so over-used and redundant that it’s essentially an insult. It’s up there with ‘social media maven’ and ‘internet marketing expert’ as labels that nobody should want or encourage. Putting aside that no one person can possibly ever know enough about these vast subjects to actually consider themselves worth of such a title, the terminology is so trite, and so cliched, that just hearing it being used in any kind of proactive manner physically makes you cringe.

So if you’re actually describing yourself in this way it tells us two important things: one, that you almost certainly know very little, and two, that anyone who wants to know should avoid you like the plague.