Jumpstart and leverage your brand’s Twitter initiative at the first-ever AllTwitter Marketing Conference, June 4 in San Francisco. Leading professionals from Datasift, Topsy, Buffer, the Golden State Warriors, Mass Relevance, Mashable and more have all been added to the speaking roster.

Prices increase at midnight tonight, so register now.

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What can your business do in just 140 characters?

That’s the question Twitter hopes to answer for brands of all shapes and sizes with the relaunch of its Twitter for Business website, which was unveiled yesterday with a new design, new content and yet another of those very charming Twitter videos.

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Want to know how to incorporate Twitter into your advertising? Take a look at the latest happenings in social TV and you’re sure to be inspired.

For example, the new TV show The Following is going all out with Twitter interaction, even incorporating Vine into its advertising. If you’re a viewer, check this out for how to win stuff while you watch – and if you’re a marketer, watch and learn, young Jedi.

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With over 200 million active users, industry experts are now predicting Twitter may hit $1 billion in revenue by the end of 2013. Jumpstart and leverage your brand’s Twitter initiative at the first-ever AllTwitter Marketing Conference, June 4 in San Francisco.

You’ll explore how Twitter is influencing, enabling, and driving business forward. Presentations and panels will include topics such as Twitter’s impact on corporate culture, strategies for building Twitter communities, Twitter’s applications in customer service, Twitter’s impact on PR, and innovative marketing campaigns developed for and around Twitter.

Featuring industry experts, timely topics that focus on the business potential of Twitter, and case studies that highlight successful corporate uses of the platform, AllTwitter Marketing Conference provides a variety of actionable content and tangible takeaways designed to leverage this rapidly evolving channel. Exploring how businesses can — and should — approach Twitter to make the most of it for their brands is what this event is all about.

Special early pricing is available until March 28th, including a Combo Pass that grants access to the AllTwitter Marketing Conference and the AllFacebook Marketing Conference (June 5) for just $399 – a saving of 20 percent! Register today!

Twitter has begun testing a new advertising feature in select tweets, which could eventually allow marketers to generate interest in their products and services with a single click.

The ad tweets make use of Twitter’s Cards technology, which allow “media experiences” to be attached to Tweets.

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The Super Bowl was a wild success for advertisers who knew how to leverage Twitter and other social networks, but many advertisers apparently still just don’t get it.

Twitter knows this, yet it doesn’t focus on the hard sell by aggressively advertising. Why? It doesn’t have to.

Twitter has its own brand ambassadors proving Twitter’s value every day. And there’s one VERY smart way Twitter has created a win-win scenario that is the stuff magnificent marketing campaigns are made of: sponsored tweets.

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Social media has changed the retail business.

And with many companies facing serious threats from the likes of Amazon and other major online retailers, this helping hand couldn’t have arrived any sooner. Thanks to platforms such as Twitter and Facebook, retail brands of all shapes and sizes can build highly-engaged audiences that can help them raise awareness, boost website footfall and drive sales.

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For all of the engagement opportunity that social networks like Twitter, Facebook, Google+ and LinkedIn present, they also offer limited measurement capability outside of growth.

Thus, from a marketer’s standpoint, the power of the e-newsletter: easily trackable links and conversions, and major insight into what readers do with your messaging (forward it? delete it? unsubscribe from it?).

So what’s a marketer to do? How can the digital-word-of-mouth power of Twitter be harnessed but in a trackable email-like way?

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You’ve listened to the hype. You’ve read case study after case study. You’ve seen that little bird logo everywhere. And your brand could certainly use a little push. So, excitedly, you sign up for a Twitter profile for your business. And wait.

And wait. And wait. And nothing happens.

Does this sound familiar?

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Brands place a high value on social media. A 2012 study revealed that 83 percent of marketers believe that social media is important for their business, and more than nine in ten (92 percent) spend six or more hours online each week maintaining their presence on these channels.

But what are the benefits of using platforms such as Twitter, Facebook and YouTube as part of your organisation’s digital strategy, and where do marketers plan to increase their time and budgetary spend in the future?

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