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Posts Tagged ‘Twitter Marketing’

New From Twitter: Promoted Video

New From Twitter: Promoted Videos

After trialling its one-tap streaming Video Card feature earlier this year Twitter has now launched Promoted Video on the platform, which allows marketers to upload and distribute video content on Twitter.

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How to Use Bitly to A/B Test Your Tweets

How to Use Bitly to A/B Test Your Tweets

If you have no clue why some of your tweets get dozens of clicks, retweets and replies while others seem to fall on deaf ears, you might want to try a more scientific approach.

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Twitter Launches Easier, Faster Ads Interface

Twitter Launches Easier, Faster Ads Interface

Twitter’s advertising suite launched back in 2010 and its flagship Promoted Accounts and Promoted Tweets products have become an effective way for brands of all shapes and sizes to grow an audience and boost engagement to generate leads, website traffic and conversions.

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How to Drive Business Sales With Twitter [TWITTER TIPS]

How to Drive Business Sales With Twitter [TWITTER TIPS]

How do you drive business sales with Twitter? Well, who better to ask than Twitter themselves, who have put together this nice little video that gives some simple, easy-to-follow tips on how you can use the platform to increase revenue for your brand.

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8 Tweets That Generate Engagement [INFOGRAPHIC]

8 Tweets That Generate Engagement [INFOGRAPHIC]

How to you get more engagement on Twitter?

Start by sharing better content – make sure you credit the author and use an appropriate hashtag. Offer help or solutions to problems, and ask questions of your followers.

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15 Twitter Tips That Get More Retweets, Favourites And Clicks [INFOGRAPHIC]

15 Twitter Tips That Get More Retweets, Favourites And Clicks [INFOGRAPHIC]

Did you know that tweets with images generate 150 percent more retweets, 89 percent more favourites and 18 percent more clicks than those without?

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One Essential Habit Of Successful Tweeters: Marking Milestones

One Essential Habit Of Successful Tweeters: Marking Milestones

Keeping up a consistent Twitter presence is all about building good habits. Whether your goal is to get more customers, generate ebook downloads, network with potential employers or just follow the latest news, there are a few habits that you can learn from the most successful tweeters out there – and marking milestones is a big one.

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10 Twitter Tips For Real-Time Marketing [INFOGRAPHIC]

10 Twitter Tips For Real-Time Marketing [INFOGRAPHIC]

Looking to maximise your Twitter engagement?

Want to tap into some of-the-moment, real-time buzz?

You need a step-by-step guide.

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Twitter’s Big (And Untapped) Opportunity With B2B Marketers

Twitter's Big (And Untapped) Opportunity With B2B Marketers

Flashy charts and stats are undeniably sexy for marketers regardless of what’s being measured or how. Twitter is very sexy in this regard, providing its advertisers with visually clean and easy to navigate analytics that reveal the impact of their advertising spend.

But Twitter’s analytics has only scratched the surface of what B2B marketers really need to effectively measure return on investment (ROI) of both organic and paid Twitter usage. While 85 percent of B2B marketers use Twitter, only 50 percent of that same group find it to be effective. I’d go on to speculate that every one of the 1,200+ people who were surveyed have different opinions about what “effective” means in terms of Twitter usage and ROI. There’s clearly a disconnect, where B2B marketers feel they should be using Twitter—but don’t understand why.

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Twitter’s Most Powerful Advertising Feature (That You’re Not Using)

Twitter's Most Powerful Advertising Feature (That You're Not Using)

In April, Twitter announced the release of the MoPub native ads solution, complete with ad serving, targeting, and a programmatic exchange. This marked a watershed moment for the platform and has since helped advertisers achieve massive scale outside of Twitter’s walls. However, scale means next to nothing unless you can target the right audience.

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