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Posts Tagged ‘Twitter Marketing’

7 Of The Most Creative Twitter Campaigns

7 Of The Most Creative Twitter Campaigns

When Twitter filed with the SEC in November 2013, the social media platform had more than 232 million active monthly users, with 53 million in the U.S. With numbers like that, it’s obvious that Twitter can be used as a powerful marketing tool. But then the challenge comes with figuring out how to leverage this popular, 140-character marketing tool to drive more traffic to your website.

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The Twitter Marketing Cheat Sheet [INFOGRAPHIC]

The Twitter Marketing Cheat Sheet [INFOGRAPHIC]

Twitter comes with a pretty steep learning curve.

Certainly, when you first join the network it can quickly get overwhelming. The strange jargon. The weird character limit. The fact that it all moves so fast. For a brand looking to use Twitter to maximise exposure to their business, raise awareness of products and services, and drive sales, it can all be a little too much.

Where do you even begin?

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Twitter Ads: You Can Now Target Customers Via Their Email Or Twitter ID

Twitter Ads: You Can Now Target Customers Via Their Email Or Twitter ID

Twitter has released two new ways to target tailored audiences on the platform via its advertising tools: by CRM and by Twitter ID.

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New From Twitter: Promoted Account Ads In Mobile Timelines

New From Twitter: Promoted Account Ads In Mobile Timelines

Launched back in 2010, Twitter’s Promoted Accounts advertising tool is, in my opinion, the most effective way to drive relevant followers to a profile on the platform.

Why? It works. End of. You only get charged when somebody actually follows you (the impressions are free), and the more you spend, the more followers you get.

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Twitter Testing ‘Nearby’ Tweets Timeline (Which Could Be A Goldmine For Local Businesses)

Twitter Testing 'Nearby' Tweets Timeline (Which Could Be A Goldmine For Local Businesses)

Twitter is famous for its “experiments” and its latest appears to be a feature that unveils nearby tweets, whether you follow that user or not – which could present a new opportunity for local businesses.

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How To Increase Twitter Engagement By 324% [INFOGRAPHIC]

How To Increase Twitter Engagement By 324% [INFOGRAPHIC]

Want to increase your engagement rates on Twitter?

How does a 324 percent boost sound? Not bad, huh. Sounds impossible though, right? Actually, when you break it down, raising your engagement rates on Twitter is actually pretty straightforward.

Here’s what you need to do.

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What Do Advertisers Really Think About Twitter? [STUDY]

What Do Advertisers Really Think About Twitter? [STUDY]

Twitter launched its suite of advertising tools, known as Promoted Products, back in 2010 and, as the company looks to drive revenue post IPO, Promoted Tweets, Accounts and Trends have never been more important to the bottom line.

But what do advertisers really think about Twitter?

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New From Twitter: More Relevant Ads With Tailored Audience Retargeting

New From Twitter: More Relevant Ads With Tailored Audience Retargeting

Retargeting, a form of digital marketing that essentially “follows” a user around the web showing them (ideally) relevant ads for products and services in which they’ve already expressed an interest, first started to emerge about a decade ago. Unless you explicitly opt out, it’s a fairly familiar part of your journey around the internet.

Now, Twitter has joined the bandwagon with its own take on retargeting, which it is calling tailored audiences.

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‘Mob City’ First TV Show To Be Broadcast Line-By-Line, Tweet-By-Tweet (In Advance) On Twitter

'Mob City' First TV Show To Be Broadcast Line-By-Line, Tweet-By-Tweet (In Advance) On Twitter

In yet another example of Twitter’s growing relationship with mainstream television (and vice versa), the screenplay for Mob City, a gangster noir TV show created by The Walking Dead‘s Frank Darabont for TNT, is being broadcast line-by-line, and tweet-by-tweet, on Twitter.

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Finally! Twitter’s Self-Service Ads Are Now Available To SMBs In UK, Ireland And Canada

Finally! Twitter's Self-Service Ads Are Now Available To SMBs In UK, Ireland And Canada

If you’re a marketer looking to use Twitter to promote your brand’s products and services in the UK, Ireland or Canada, I have some good news.

As of today, there is no longer a minimum spend requirement for Twitter advertising in these locations, as Twitter has (finally) rolled out its Self-Service ads platform outside of the United States.

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