In less than a decade social media has revolutionised the way that brands and businesses attract, engage and convert fans and customers, but a new study has revealed that platforms such as Twitter and Facebook aren’t the preferred medium of choice for receiving marketing messages from retailers, reports eMarketer.
Posts Tagged ‘Twitter Marketing’
As the buzz around the Twitter IPO begins to subside, forward-thinking marketers continue to ask the question, “How will the IPO impact my marketing efforts on the platform?”
One thing we know for sure is that once Twitter goes public there will be much more pressure from stockholders to generate revenue. This is great news for businesses and marketers as we should expect to see more products from Twitter that will allow us to connect, influence, and engage our audiences on the platform (and beyond).
Mediabistro’s Twitter Marketing course will teach you how to reach influencers, build followers, and engage a community in your brand – and starting Monday, you can buy any class and get a webcast FREE!
Why should your small business be on Twitter?
How about this for a reason: one third of people on Twitter follow at least one brand. Still not convinced? What if I told you that studies have shown that the vast majority (67 percent) of Twitter users are more likely to buy from the brands that they follow on Twitter, that almost four in five (79 percent) recommend those same brands and 69 percent go to follow other brands based of the recommendations of others.
Marketers can now “listen” to about a billion additional social media users, thanks to Salesforce Marketing Cloud’s newly added Radian6 listening coverage for the Russian and Chinese markets.
Salesforce Marketing Cloud, one of Twitter’s second wave of Certified Products, achieved the new listening functionality through partnerships with the major networks in both countries – Sina Weibo and Tencent in China, VKontakte in Russia.
How are brands using Twitter to drive sales?
Etsy proactively boosted traffic by encouraging all of their sellers to connect their shops to Twitter by adding the Tweet and Follow buttons to their stores. Bonobos used an exclusive Twitter sale that pushed followers to “flock to unlock” by sharing an offer, which was released after a certain number of retweets. And Paramount Pictures used a Promoted Trend to alert Twitter users of a sneak preview of the film Super 8, followed by a second Promoted Trend to keep the conversation going.