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Posts Tagged ‘Twitter Marketing’

New From Twitter: More Relevant Ads With Tailored Audience Retargeting

New From Twitter: More Relevant Ads With Tailored Audience Retargeting

Retargeting, a form of digital marketing that essentially “follows” a user around the web showing them (ideally) relevant ads for products and services in which they’ve already expressed an interest, first started to emerge about a decade ago. Unless you explicitly opt out, it’s a fairly familiar part of your journey around the internet.

Now, Twitter has joined the bandwagon with its own take on retargeting, which it is calling tailored audiences.

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‘Mob City’ First TV Show To Be Broadcast Line-By-Line, Tweet-By-Tweet (In Advance) On Twitter

'Mob City' First TV Show To Be Broadcast Line-By-Line, Tweet-By-Tweet (In Advance) On Twitter

In yet another example of Twitter’s growing relationship with mainstream television (and vice versa), the screenplay for Mob City, a gangster noir TV show created by The Walking Dead‘s Frank Darabont for TNT, is being broadcast line-by-line, and tweet-by-tweet, on Twitter.

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Finally! Twitter’s Self-Service Ads Are Now Available To SMBs In UK, Ireland And Canada

Finally! Twitter's Self-Service Ads Are Now Available To SMBs In UK, Ireland And Canada

If you’re a marketer looking to use Twitter to promote your brand’s products and services in the UK, Ireland or Canada, I have some good news.

As of today, there is no longer a minimum spend requirement for Twitter advertising in these locations, as Twitter has (finally) rolled out its Self-Service ads platform outside of the United States.

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You Can Now Schedule Tweets (And, Finally, Photos In Tweets) Up To One Year In Advance On Twitter

You Can Now Schedule Tweets (And, Finally, Photos In Tweets) Up To One Year In Advance On Twitter

Huge update from Twitter. As of right now, anyone can schedule tweets up to a year in advance on any date and time that they choose. And you can do it right on Twitter.com.

Even better: you can now schedule photos using Twitter’s pic.twitter.com image sharer, something that, up until now, you have never been able to do with any other Twitter scheduling dashboard, including HootSuite.

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Twitter Influences Same-Day Revenue More Than Facebook And Email [REPORT]

Twitter Influences Same-Day Revenue More than Facebook

New research from Boston-based restaurant social media company Privy demonstrates that people on Twitter are more interested in being influenced to spend money.

From tracking how effective their clients’ online marketing campaigns are at driving in-store revenue over two years, the Privy team found that Twitter surprisingly outweighs both Facebook and e-mail marketing in actually leading to sales.

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Consumers Prefer Email (And Even Post) To Social Media For Brand Marketing Messages [STUDY]

Consumers Prefer Email (And Even Post) To Social Media For Brand Marketing Messages [STUDY]In less than a decade social media has revolutionised the way that brands and businesses attract, engage and convert fans and customers, but a new study has revealed that platforms such as Twitter and Facebook aren’t the preferred medium of choice for receiving marketing messages from retailers, reports eMarketer.

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What Does Twitter’s IPO Mean For Marketers?

What Does Twitter's IPO Mean For Marketers?As the buzz around the Twitter IPO begins to subside, forward-thinking marketers continue to ask the question, “How will the IPO impact my marketing efforts on the platform?”

One thing we know for sure is that once Twitter goes public there will be much more pressure from stockholders to generate revenue. This is great news for businesses and marketers as we should expect to see more products from Twitter that will allow us to connect, influence, and engage our audiences on the platform (and beyond).

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Sign Up For Mediabistro’s Twitter Marketing Class And Get A FREE Webcast!

Mediabistro’s Twitter Marketing course will teach you how to reach influencers, build followers, and engage a community in your brand – and starting Monday, you can buy any class and get a webcast FREE!

Simply register between Monday, September 9th, through Thursday, September 12th (11.59pm ET) and benefit from a FREE webcast of your choice, worth $49.

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Twitter Ad Revenue Share Mostly Mobile (And Growing), Says Study [REPORT]

Twitter’s share of advertising revenues in the U.S., which was entirely desktop-based as recently as 2011, is now mostly mobile, suggests a new report from eMarketer.

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Twitter Twice As Common In Email Signatures As Facebook [STUDY]

How do you sign off when you email?

Well, if you’re like the 52 percent of professionals who use an email signature, you’ll include your name (70 percent), organisation (58 percent) and role (43 percent). But if you’re socially savvy you’ll also be sure to list your Twitter profile, too.

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