Posts Tagged ‘Twitter Marketing’
Launched back in 2010, Twitter’s Promoted Accounts advertising tool is, in my opinion, the most effective way to drive relevant followers to a profile on the platform.
Why? It works. End of. You only get charged when somebody actually follows you (the impressions are free), and the more you spend, the more followers you get.
Want to increase your engagement rates on Twitter?
How does a 324 percent boost sound? Not bad, huh. Sounds impossible though, right? Actually, when you break it down, raising your engagement rates on Twitter is actually pretty straightforward.
Here’s what you need to do.
Retargeting, a form of digital marketing that essentially “follows” a user around the web showing them (ideally) relevant ads for products and services in which they’ve already expressed an interest, first started to emerge about a decade ago. Unless you explicitly opt out, it’s a fairly familiar part of your journey around the internet.
Now, Twitter has joined the bandwagon with its own take on retargeting, which it is calling tailored audiences.
If you’re a marketer looking to use Twitter to promote your brand’s products and services in the UK, Ireland or Canada, I have some good news.
As of today, there is no longer a minimum spend requirement for Twitter advertising in these locations, as Twitter has (finally) rolled out its Self-Service ads platform outside of the United States.
Huge update from Twitter. As of right now, anyone can schedule tweets up to a year in advance on any date and time that they choose. And you can do it right on Twitter.com.
Even better: you can now schedule photos using Twitter’s pic.twitter.com image sharer, something that, up until now, you have never been able to do with any other Twitter scheduling dashboard, including HootSuite.
New research from Boston-based restaurant social media company Privy demonstrates that people on Twitter are more interested in being influenced to spend money.
From tracking how effective their clients’ online marketing campaigns are at driving in-store revenue over two years, the Privy team found that Twitter surprisingly outweighs both Facebook and e-mail marketing in actually leading to sales.