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Posts Tagged ‘Twitter Marketing’

Consumers Prefer Email (And Even Post) To Social Media For Brand Marketing Messages [STUDY]

Consumers Prefer Email (And Even Post) To Social Media For Brand Marketing Messages [STUDY]In less than a decade social media has revolutionised the way that brands and businesses attract, engage and convert fans and customers, but a new study has revealed that platforms such as Twitter and Facebook aren’t the preferred medium of choice for receiving marketing messages from retailers, reports eMarketer.

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What Does Twitter’s IPO Mean For Marketers?

What Does Twitter's IPO Mean For Marketers?As the buzz around the Twitter IPO begins to subside, forward-thinking marketers continue to ask the question, “How will the IPO impact my marketing efforts on the platform?”

One thing we know for sure is that once Twitter goes public there will be much more pressure from stockholders to generate revenue. This is great news for businesses and marketers as we should expect to see more products from Twitter that will allow us to connect, influence, and engage our audiences on the platform (and beyond).

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Sign Up For Mediabistro’s Twitter Marketing Class And Get A FREE Webcast!

Mediabistro’s Twitter Marketing course will teach you how to reach influencers, build followers, and engage a community in your brand – and starting Monday, you can buy any class and get a webcast FREE!

Simply register between Monday, September 9th, through Thursday, September 12th (11.59pm ET) and benefit from a FREE webcast of your choice, worth $49.

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Twitter Ad Revenue Share Mostly Mobile (And Growing), Says Study [REPORT]

Twitter’s share of advertising revenues in the U.S., which was entirely desktop-based as recently as 2011, is now mostly mobile, suggests a new report from eMarketer.

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Twitter Twice As Common In Email Signatures As Facebook [STUDY]

How do you sign off when you email?

Well, if you’re like the 52 percent of professionals who use an email signature, you’ll include your name (70 percent), organisation (58 percent) and role (43 percent). But if you’re socially savvy you’ll also be sure to list your Twitter profile, too.

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Twitter For Small Business: Stats, Facts & Tips [INFOGRAPHIC]

Why should your small business be on Twitter?

How about this for a reason: one third of people on Twitter follow at least one brand. Still not convinced? What if I told you that studies have shown that the vast majority (67 percent) of Twitter users are more likely to buy from the brands that they follow on Twitter, that almost four in five (79 percent) recommend those same brands and 69 percent go to follow other brands based of the recommendations of others.

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Salesforce Marketing Cloud Brings Radian6 Listening Coverage To Russia And China

Marketers can now “listen” to about a billion additional social media users, thanks to Salesforce Marketing Cloud’s newly added Radian6 listening coverage for the Russian and Chinese markets.

Salesforce Marketing Cloud, one of Twitter’s second wave of Certified Products, achieved the new listening functionality through partnerships with the major networks in both countries – Sina Weibo and Tencent in China, VKontakte in Russia.

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How 5 Top Brands Are Using Twitter To Drive Sales [INFOGRAPHIC]

How are brands using Twitter to drive sales?

Etsy proactively boosted traffic by encouraging all of their sellers to connect their shops to Twitter by adding the Tweet and Follow buttons to their stores. Bonobos used an exclusive Twitter sale that pushed followers to “flock to unlock” by sharing an offer, which was released after a certain number of retweets. And Paramount Pictures used a Promoted Trend to alert Twitter users of a sneak preview of the film Super 8, followed by a second Promoted Trend to keep the conversation going.

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Facts, Figures And Statistics – The Marketing Benefits Of Social Media [INFOGRAPHIC]

Did you know that a recent survey showed that 89 percent of marketers said that social media has generated more exposure for their business, and that increasing traffic was the second major benefit, with 75 percent citing positive reports?

You hear time and time again that social networking sites such as Twitter and Facebook have made a massive impact on business marketing, but where’s the proof? Where are the hard numbers?

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What Makes A Successful Social Media Campaign? [INFOGRAPHIC]

Social media is getting bigger and bigger and shows absolutely no signs of slowing down. Collectively, the top six social networks – Facebook, Twitter, Google+, LinkedIn, Instagram and Pinterest – have hundreds of millions of active users.

Which means that not only do brands also need to be active on one or more of these platforms, but that they must ensure that what they’re doing, in the business of social media engagement, brand awareness and customer support, works – and that it works well.

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