Posts Tagged ‘twitter MAU’
Twitter will release its earnings report for the third quarter (Q3) of 2014 after the closing bell today, and, as per usual, analysts are anticipating a nice uptick in monthly average user (MAU) numbers to cement the gains that Twitter registered in this metric in Q2.
Earlier this month we looked at data from Twitter which revealed that 14 percent of Twitter’s monthly active users (MAUs), which totalled 271 million as of its most recent earnings, used third party apps to access the service.
Which meant that almost 40 million Twitter users were never served ads.
Twitter has clarified this metric in a new filing, breaking down that 14 percent into three important groups, one of which reveals a startling number who aren’t human.
Twitter will release its Q2 2014 earnings report tomorrow after the closing bell and while the market will be looking for growth in revenue, a strong earnings per share (EPS) number and a boost in ad sales, it’s only one metric that really matters: monthly active users (MAU).
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