The 2012 London Olympic Games has come and gone and, by all accounts, it was a great success. The Games saw record viewing figures across TV and the internet, and social media played a huge part in how we received information and updates, interacted with athletes and kept our sporting fingers very much on the pulse.

Ahead of the Olympics Twitter had expressed its desire to be the “official narrator” of the Games, and it certainly delivered on that count, with 150 million tweets sent during the competition.

But what was everybody tweeting about?

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Did you watch the closing ceremony of the 2012 London Olympics? We’ve all had lots of special memories over the past 16 days, and social media played a huge part in sharing those experiences – more than 150 million tweets about the Olympics were sent during the competition.

Over on the official blog, Twitter has compiled a list of the most tweet-worthy events of the Games, including the most popular athletes, sporting moments and competition peaks.

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Did you watch the opening ceremony of the London Olympics? You’re in good company. The event had almost 27 million television viewers in the United Kingdom alone, and close to 10 million tweets on Twitter were written about the Games during the festivities.

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Everyone’s favourite micro-blogging platform had already been working pretty hard, but Twitter has taken additional steps to ensure that it, and not Facebook, is the social network of the 2012 London Olympics.

Twitter has partnered with NBC to become the “official narrator” of this year’s Games, and will setup a page that will host tweets from athletes, fans, broadcasters and TV personalities that will be heavily promoted by NBC during its Olympic coverage.

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In most things in life, four years is a long time, but it’s a really long time in the world of tech and social media.

At the Beijing Olympics in 2008, Twitter had a fraction of the userbase, credibility and mass media absorption that it does today – both in terms of profiles and tweets it’s literally hundreds of times bigger.

Of course, this growth in importance means taking a more serious approach to world events, and that includes the Olympics. For the London Games, Twitter has put together a page providing tips and suggestions for the athletes and other participants, and, come July 27th, the official @Olympics and @London2012 accounts will be guiding you every step of the way.

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