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Posts Tagged ‘twitter research’

Twitter Investing $10 Million in MIT Social Media Research Lab

Twitter Investing $10 Million in MIT Social Media Research Lab

Twitter will invest $10 million in the recently launched Laboratory for Social Machines at the Massachusetts Institute of Technology (MIT).

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Blogging

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Twitter Data Reveals When We Feel Sad, Happy And Hungover Throughout The Year [STUDY]

Twitter Data Reveals When We Feel Sad, Happy And Hungover Throughout The Year [STUDY]

When you’re hungover, do you tweet about it?

In these heady days where everything we say and do online can be easily scrutinised by our boss (or potential employers) it’s probably not the wisest move, but millions do it, week in, week out. And new data from Twitter has revealed which days of the week we’re most likely to be talking about being hungover, as well as when we’re happy, sad or late for work.

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Tweets With Photos Drive Much Higher Engagement Across All Metrics [RESEARCH]

Tweets With Photos Drive Much Higher Engagement Across All Metrics [RESEARCH]

Shocker to no one: tweets with photos are more engaging.

The question is just how much better those tweets perform against text-only tweets, and in what circumstances.

Marketing platform SHIFT recently conducted a study on the matter and found that tweets with images drive substantially higher engagement across all metrics.

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The Farther From Home, The Happier We Are On Twitter [STUDY]

Travel industry, here’s a little tidbit to brighten your Q4 earnings estimates: new research out of the University of Vermont reveals that the farther we are from home, the happier our tweets reflect us to be.

The study, released last week, titled “Happiness and the Patterns of Life: A Study of Geolocated Tweets,” reports that “expressed happiness increases logarithmically with distance from an individual’s average location.”

Let’s look at this a little more closely.

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Good News Travels Faster Than Bad On Social Networks [RESEARCH]

Good news travels fast.

Especially on social networks. So says Jonah Berger, a social psychologist at the University of Pennsylvania and author of new book (and recent SXSW talk), Contagious: Why Things Catch On.

Berger and his Penn colleague Katherine Milkman dove into people’s social networking habits, analyzing the types of content people share most, with whom, when, and why. The results are pretty fascinating.

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Watch Out! Twitter Affects How You Are Perceived By Colleagues [STUDY]

Do you consider your audience before tweeting? More importantly, do you consider your audience overall?

Just because someone isn’t your “friend” on Facebook or following you on Twitter, do you think about what they’ll see if they scan through your tweets? You probably should.

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US Professor Earns Knighthood From France After Encouraging Students To Tweet In French

A professor from the University of South Carolina who encouraged her students to use Twitter in their French class will be receiving an honorary knighthood from the French government.

Dr. Lara Lomicka Anderson, associate professor in the College of Arts and Sciences at USC, will be awarded the Chevalier dans l’Ordre des Palmes Academiques (Order of Academic Palms) for advancing the French language. It’s quite a big deal – the original deceleration was established by Napolean Bonaparte.

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Twitter Study: Sponsored Celebrity Tweets Might Be A Bad Investment For Brands

Research scientist Duncan Watts and his team at Yahoo! Research have published an interesting study that looks at the effect of elite users – celebrities, media outlets, organisations and power bloggers – and ‘ordinary’ users (everybody else) on the network.

Taking their information from Twitter lists, the research hoped to prove a difficult field of communication theory known as Lasswell’s Maxim, which ponders “who says what to whom in which channel with what effect”.

In other words: at the thick end, who influences who? And what does this mean for brands looking to utilise Twitter for marketing? Read more