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Posts Tagged ‘twitter retargeting’

48% of Marketers Using Social Media for Retargeting, Planning to Spend More [STUDY]

48% of Marketers Using Social Media for Retargeting [STUDY]

Almost nine in 10 U.S. marketers use retargeting as part of their digital advertising strategy, and 56 percent of those currently abstaining plan to get involved in the next 12 months, reveals a new study.

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New From Twitter: More Relevant Ads With Tailored Audience Retargeting

New From Twitter: More Relevant Ads With Tailored Audience Retargeting

Retargeting, a form of digital marketing that essentially “follows” a user around the web showing them (ideally) relevant ads for products and services in which they’ve already expressed an interest, first started to emerge about a decade ago. Unless you explicitly opt out, it’s a fairly familiar part of your journey around the internet.

Now, Twitter has joined the bandwagon with its own take on retargeting, which it is calling tailored audiences.

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